LOVEMARKS LEADERSHIP Part II: Engagement Through Emotional Connections “REASONS Lead to Conclusion; EMOTIONS Lead to Action.” – Kevin Roberts, Author of Lovemarks Last month, I shared the first of several professional and personal takeaways from the game-changing book called Lovemarks by Kevin Roberts. (If you haven’t read the October ’17 article, may I suggest you … Read more
LOVEMARKS LEADERSHIP: Creating “loyalty beyond reason” “When dealing with people, let us remember WE ARE NOT DEALING WITH CREATURES OF LOGIC. We are DEALING WITH CREATURES OF EMOTION.” – Dale Carnegie In the next couple of months, I hope to share my takeaways from the game-changing book called Lovemarks by Kevin Roberts. In his book, … Read more
It has been a long season, but now, if you’re reading this, the “dog days” of August are over and things are starting to slow down a bit. After your take a few deep breaths, let me encourage you to start thinking about your professional development this coming off-season. Ask yourself, “Who is the PGA professional … Read more
Recently, one of my colleagues shared a really good article with me entitled High-Trust Networks and High-Performing Teams. It’s not a golf article, but the author Geoffrey Moore shares some significant applications I believe line up with our as PGA professionals. In the article, the difference between a High-Trust Network (HTN) and a Low-Trust Network … Read more
BUILD NEW CUSTOMER ENGAGEMENT OFFERINGS In February 2017, the PNWPGA Section hosted two Player Development Section Workshops. Each of these two day workshops were all about understanding and more deeply engaging with our customers (or members) based on their why for playing golf (not the reason the facility or club believed they played golf.) Of … Read more
As a follow-up to the previous article (where we focused on professionals in the Central WA PGA, the Inland Empire PGA and Western Montana PGA Chapters), we’re now giving the same opportunity to Section professionals in Western Washington and Oregon. In sharing their stories, it’s my hope you’ll be inspired, motivated and get a kickstart … Read more