I’ve been talking about the “three-legged stool of customer engagement” for a couple of years now, and the best part for me is how many PGA professionals, employers and stakeholders in the business of golf are catching on to the concept. To reiterate, Customer Engagement accomplishes and drives many tangible benefits for the facility, the… Read More


Newsflash: “The Golf Business Is Not that Easy…In Fact, It’s Pretty Tough” (No kidding right?) However, no business, industry or line of work is easy. For every advantage in a given career, there are trade-offs. While technology continually advances and things are supposed to get easier, the pressure to perform and to produce results grows.… Read More


While I’m no “million-miler,” I have been flying a lot lately. Covering parts of both the PNW and Rocky Mountain PGA Sections, I’ve been to Montana, Idaho and Florida in the last month. As my flight from Boise came in earlier this week, through some of the heaviest fog I’ve seen in a while, I… Read More


If you’ve spent any time with me, in education, or in 1:1 meetings, you are aware of my appreciation for Simon Sinek and his “Start with Why” concepts. These really are game changers for me and many, many others in our Section and our industry. At a high level, Simon reminds us why we should… Read More


Finding the Right Fit, or Altering the Fit to Make it Better for You “If you go to work on your goals, your goals will go to work on you. If you go to work on your plan, your plan will go to work on you. Whatever good things we build end up building us.”… Read More