Why are your customers YOUR customers? Why are they involved with you; why are they buying from you? Most of us would answer with some form of “Price…Features…Quality…Value…Location.” We also tend to think these are THE WAYS we can differentiate ourselves in our market. In reality, people (including golfers) aren’t motivated by these factors directly. … Read more
YOU MATTER. “These two words can change lives and change the world…this is a DNA-thing. We were created for significance. One of the most dangerous things that can happen to us, as individuals, as organizations, as a community…is the feeling that we don’t matter.” Angela Maiers, Education Consultant You could be indispensable. You can be … Read more
Have you noticed that nearly every service call you make these days must first go through a “computerized” phone tree, or an online “troubleshooting” web page? A famous innovation and motivational speaker, Simon Sinek, recalls his amazement one day when he achieved elite status with an airline company. In the mail, he received a “private … Read more
If you’re a fan of major league baseball (or the NFL or NBA,) like I am, you understand what the term “career year” means. You may also have noted that a very high percentage of players who are in the last year of their current contract, (and have “free agency” on the horizon,) always seem … Read more
KNOW YOUR CUSTOMER (KYC): Make Relationship Building a Staff Effort Recently, the PGA of America released the “Know Your Customer Tactics” booklet which is an action-based guide to compliment the “Know Your Customer Playbook”. Accessible through golf20.net, or via PGALinks.com the Know Your Customer Tactics booklet includes five action steps: Relationship-Building Tactics Customer Database Development … Read more
As I’ve been watching the Summer Olympics, along with 40 million other people this week, I must admit I experience an upswell of patriotic pride (and even some emotion) when I see one of our own, like Missy Franklin of the U.S. Swim Team, get her gold medal and hear our National Anthem. When there … Read more