by Monte Koch Player Development Regional Manager I hope you got to take in the U.S. Open at Merion this past month. Thanks to plans made a few years ago, and the vision/generosity of close friend/former member, I was able to enjoy Merion with a very close friend and my two teenage sons. We are … Read more
At a recent Golf Alliance of Washington/Golf Summit event, I was privileged to learn some new information (for me) regarding the Underpinnings of Commitment many of our customers, members, clients and friends in the golf world have. In the presentation, the spokesman, using National Golf Foundation (NGF,) information presented new concepts about the true differences … Read more
As our 2013 season approaches in earnest, I hope you, your staff have found some quality “down time” with family and friends. I also hope you’ve found time to put together a strong business plan for being the “revenue generator” at your facility this season. At right, you’ll see the PLAYER DEVELOPMENT WHEEL has six … Read more
“Why do we need Player Development and Golf 2.0?” On my third day at the PGA Merchandise Show in Orlando, FL, this week, I was speaking with a PGA member from another Section about Golf 2.0 and our player development focus as an Association. I am quoting exactly what he said, “I’ve got a burr … Read more
If you’ve read any of the materials in PGA Magazine regarding “Connecting With Her” (CWH) or better yet, gone through the recently released CWH Playbook, Connecting With Her you have learned about the true value, both financially and with loyalty, of attracting the women’s market. In this segment, let’s focus on the part of the … Read more
Why are your customers YOUR customers? Why are they involved with you; why are they buying from you? Most of us would answer with some form of “Price…Features…Quality…Value…Location.” We also tend to think these are THE WAYS we can differentiate ourselves in our market. In reality, people (including golfers) aren’t motivated by these factors directly. … Read more