It’s March and the 2018 golf season is just around the corner. As a green grass golf professional, I recall feeling excited, anticipation (and maybe a bit of dread) about how the season would unfold. At this point, the tournament, member event and buying plans are pretty much “dialed in.” Just a few tweaks to… Read More


Does your career, your operation need a boost?” Maybe it’s time for TOWS. What?! TOWS. Yes, TOWS. It’s a backwards view of the standard SWOT analysis (Strengths-Weaknesses-Opportunities-Threats). I have been a part of so many of these (including ones I’ve lead) I can’t even begin to count them. SWOTs are good tools for sure, or… Read More


LOVEMARKS LEADERSHIP 3: YOUR RESOLUTION FOR ’18 – BE A LOVEMARK PROFESSIONAL “REASONS Lead to Conclusion;  EMOTIONS Lead to Action.” – Kevin Roberts,  Author of Lovemarks During the last two months, I shared thoughts from the game-changing book called Lovemarks by Kevin Roberts. (If you haven’t read the October ’17 or the November ’17 articles,… Read More


LOVEMARKS LEADERSHIP Part II: Engagement Through Emotional Connections “REASONS Lead to Conclusion;  EMOTIONS Lead to Action.” – Kevin Roberts,  Author of Lovemarks Last month, I shared the first of several professional and personal takeaways from the game-changing book called Lovemarks by Kevin Roberts. (If you haven’t read the October ’17 article, may I suggest you… Read More


LOVEMARKS LEADERSHIP: Creating “loyalty beyond reason” “When dealing with people, let us remember WE ARE NOT DEALING WITH CREATURES OF LOGIC. We are DEALING WITH CREATURES OF EMOTION.” – Dale Carnegie In the next couple of months, I hope to share my takeaways from the game-changing book called Lovemarks by Kevin Roberts. In his book,… Read More


In case you missed it, you now have a new PGA Employment Consultant here in the PNWPGA (me). As you might imagine, this past month has been a time of transition for me, but it really has been an opportunity for me to refocus on my why: “Assisting, coaching and partnering with you for your… Read More