Your Pre-Shot Planning Routine Wow, this amazing summer of 2015 just won’t end. It started early and it’s still going. It’s been a busy summer for me, and I’ve enjoyed seeing so many of you succeed and represent the PGA in your daily efforts. This past weekend, I was the Tournament Director for the PGA … Read more
In the game of football, there are three phases of the game: offense, defense and special teams. As I approach my 4th fall here in the beautiful Pacific Northwest, I know full well this is the “Season of 12”. (I know not all of our PNWPGA members and apprentices are Seahawks fans, so if you’re … Read more
In my article for the July 2015 Foreword Press, I wrote about the importance of our customers and members knowing what we as golf professionals truly do as our core business activity, to drive revenue through more rounds and activity. In that article, I asked these two questions: CAN A GOLFER WALK THROUGH YOUR FACILITY/CLUB … Read more
During my travels this past month, I have been able to see several different types of facilities. I’ve seen “blue collar” publics to high-end privates and everything in between. In general, we have some amazing golf professionals leading staffs who deliver a great golf experience every day here in the PNWPGA Section. However, I believe … Read more
In three plus years here in the PNWPGA Section, I’ve had the privilege of meeting many wonderful professionals in the golf industry, especially PGA members and apprentices. Recently, I was talking with a friend, whose recently started working within our industry but who has incredible experience in marketing. David White, the President of Fanstactic (a … Read more
I heard an interesting story about a golf professional who was working with one of my colleagues recently. In a discussion about merchandising sales, my colleague, Ian James of RetailTribe, had asked the golf professional (who happened to own his own shop) a very simple question about his gross revenue just from sales of golf … Read more