As teachers of golf, what are we selling? Lessons or Better Results? Ian James, a consumer behavior analyst, now focusing on the golf industry as CEO of RetailTribe says it best. No one wants to buy lessons! He’s right! Think about your current efforts to stay fit or lose a few pounds… Does the workout … Read more
I believe that most golfers, especially recreational golfers, see the golf season starting the week of the Masters. Jim Nantz says the Masters is a “Tradition Like No Other.” Thanks to a joint effort (by the Augusta National Foundation, the USGA and the PGA), the Drive, Chip & Putt Finals is creating its own tradition … Read more
Avoid “e-blasting” your customers and try these tips for targeted success! If you’re into your second or third decade as a golf professional, you can remember when the term “e-blast” was new and fresh. After more than a decade, it’s now old and tired. The brutal facts of the email game are obvious: “Too many, … Read more
At a recent Drive, Chip & Putt local qualifier here in the Section, I was talking with a fellow PGA friend of mine about the workload of a typical golf professional. He said (paraphrased), “I’m tired of seeing our fellow professionals put in these 60-70 hour work weeks and then almost brag about it when … Read more
Maintaining credibility and winning the respect of your team is a continuous process. Losing it, however, takes mere carelessness… Credibility is everything when you’re leading any team. In our world, it’s crucial for success with “front line” staff – who work long hours, deal with demanding customers and represent our brand with every word and … Read more
If you’re a parent, a teacher of golf, a sports coach or a mentor, you have likely worked hard to help your student/child/player see more than they currently see in terms of their potential, the possibilities. At the same time, you may have attempted to help them pay less attention to the roadblocks and hurdles … Read more