Your Belief, Your Skills or Just “Stuff”? March 2018 was an amazingly diverse month. Warm days, then snow, then hail, then warm sunny days again…and that is just on the west side of the Cascades! As golf professionals, we are alike in some ways and we are different in many other ways. One of the … Read more
It’s March and the 2018 golf season is just around the corner. As a green grass golf professional, I recall feeling excited, anticipation (and maybe a bit of dread) about how the season would unfold. At this point, the tournament, member event and buying plans are pretty much “dialed in.” Just a few tweaks to … Read more
Does your career, your operation need a boost?” Maybe it’s time for TOWS. What?! TOWS. Yes, TOWS. It’s a backwards view of the standard SWOT analysis (Strengths-Weaknesses-Opportunities-Threats). I have been a part of so many of these (including ones I’ve lead) I can’t even begin to count them. SWOTs are good tools for sure, or … Read more
LOVEMARKS LEADERSHIP 3: YOUR RESOLUTION FOR ’18 – BE A LOVEMARK PROFESSIONAL “REASONS Lead to Conclusion; EMOTIONS Lead to Action.” – Kevin Roberts, Author of Lovemarks During the last two months, I shared thoughts from the game-changing book called Lovemarks by Kevin Roberts. (If you haven’t read the October ’17 or the November ’17 articles, … Read more
LOVEMARKS LEADERSHIP Part II: Engagement Through Emotional Connections “REASONS Lead to Conclusion; EMOTIONS Lead to Action.” – Kevin Roberts, Author of Lovemarks Last month, I shared the first of several professional and personal takeaways from the game-changing book called Lovemarks by Kevin Roberts. (If you haven’t read the October ’17 article, may I suggest you … Read more
LOVEMARKS LEADERSHIP: Creating “loyalty beyond reason” “When dealing with people, let us remember WE ARE NOT DEALING WITH CREATURES OF LOGIC. We are DEALING WITH CREATURES OF EMOTION.” – Dale Carnegie In the next couple of months, I hope to share my takeaways from the game-changing book called Lovemarks by Kevin Roberts. In his book, … Read more