CEO's Report

The Year That Will Make Us Even Better

Frank Talarico

There is no argument that 2020 has been and continues to be one of the most challenging years in most of our lifetimes.  With continued Covid-19 uncertainties, post-election chaos, and the arrival of the holidays, it is far too easy for us—and detrimental to us—for stress to rise dramatically. 

Days like these remind me of one of my least favorite clichés: “What doesn’t kill you will make you stronger.” I’m not sure if this is true.  I am sure that what doesn’t kill you does make you different—maybe smarter, perhaps more careful, and typically with a different view of the world around you.  Personally, I believe that trying times and traumatic life events don’t change you. I believe that these events remind you of who you are and surface skills you likely have been ignoring or are unfamiliar to you. We can agree that “stuff” happens in life. How should we get through the challenging times and what can we learn so the next time we encounter them, we navigate the issue and the consequences with expertise? Consider these three strategies:

1. Slow things down. Some of the greatest, Hall of Fame-caliber baseball players will tell you that when they were at their very best the game seemed to “slow down for them.” When Derek Jeter, for example, earned the moniker “Mr. November” during the 2001 World Series, he explained that the game felt like it had decelerated so much he could see the stitching on the ball as he was preparing to execute on a game-winning hit. The pitch was almost 100 mph. When stress arrives, it is critical we don’t permit the events to overwhelm us. On the contrary, it is critical that we slow things down. This doesn’t mean behave lethargically. This means maintain a focus that creates the sensation that the various elements of the events causing the challenge can be taken apart and examined, piece by piece. Researchers at Baylor University tested this theory. Turns out it’s an illusion; considered a by-product of adrenaline, there is no biochemical explanation. So, the good news is that it can be an acquired skill. We can learn this trait—and if we can learn it, we can perfect it with practice.

2. Expand your field of play and get in the habit to look downfield. Russell Wilson is clearly an above average quarterback. That’s as generous a compliment you can get from this New York Giants fan. But let’s be honest, his ability to expand the field of play creates opportunities to move the ball forward and ultimately score. He never loses his focus on the line of scrimmage—the threats staring him, quite literally, in the face. But he is keenly aware that he can “stretch out the field” through any number of techniques.

It is a very natural human reaction to constrict our environments, not expand them, when we face challenges. Why would we do that? In a word, we do that because it feels safe. Ironically, it’s counterproductive. Constricting our worlds during crisis increases our chances for more problems and dramatically decreases our likelihood for success. Expanding your field of play also forces a heightened leverage of your creativity. There is no greater ally during critical life moments than the trait of creativity. Consider areas in your own life or career where you can use your creativity to “stretch out the field.” Are there people you’ve never interacted with, but should? Are there programs or services your facility can offer, but don’t? Can you, right now, be leveraging what you already do well, but do so in a new space? I would bet that the answer to least two of these questions is “yes.”

3. Gather data, but don’t over gather data. Major General Eisenhower is arguably the most important figure in the Allied victory over the Nazis in World War II. The start to that victory was “Operation Overlord,” the Allied invasion of Europe. “D-Day,” as it has become known, was the perfect combination of troops, sailors, and airmen–hundreds of thousands of them. The operation took months to plan. Variables and contingencies had to be considered in every aspect of what was one of history’s most defining moments.

Eisenhower had already delayed the operation a month when time and pressure mounted. There was one very important piece of data that Eisenhower had to be entirely confident in, and it was the one thing neither he nor his forces could control: the weather. If the weather continued to be cloudy and raining and the tides rough, securing the beachheads would be nearly impossible.

Eisenhower was sitting on the decision to launch what is still the military’s largest amphibious attack in the history of the United States. No matter who he consulted, no one could move the clouds or change the tides. On June 6, 1944, after collecting and analyzing data from multiple sources, Eisenhower ordered Operation Overlord to commence. The Allies would capture the beachheads in Normandy, and two months later would use that insertion point to move across Europe and defeat Hitler.

What would have happened if Eisenhower had waited—even one more day? History and the weather charts show that the tides would have worsened. In fact, the next opportunity to safely and successfully launch the assault would have been two weeks later.  If Eisenhower had waited, history would likely have been changed forever. Two weeks would have given the Germans an even deeper foothold in key targets and it would have given them and their spies that much longer to learn of the plan.

Subscribe to your favorite news, market and industry outlets. Wake up to the day's most important news. We are presented with a constant stream of data every day. There will come a time in the collection and analysis of that data, though, where we must simply make the best decision we can with the facts we know at that point. To do otherwise can and likely will change our own personal history.

Life was already complicated before the start of 2020 and the uncertainty around some very important issues does not offer much relief in the short-term.  But, with a sound approach, I am confident we will get through whatever may lay ahead. The future has the potential to make us all better parents, professionals, friends and colleagues.  The best part, what will make you stronger, is already within you. 

As always, if I or any member of the Section staff can ever be of service to you, never hesitate to contact us.

Frank Talarico, CEO

District 14 Director's Report

Doug Doxsie, PGA

The 104th PGA Annual meeting was held a couple of weeks ago and I hope you had a chance to watch it with the live streaming. In a year of many firsts, this was another as the meeting was held virtually for all the delegates. The PGA of America staff did a tremendous job putting it together, implementing electronic voting, and coordinating live speakers and presentations.

Their elections represent another first, as it is the only time two national officers from the same section will be serving at the same time. Jim Richerson was elected the 42nd President of our Association and Don Rea, my predecessor as District 14 Director, was elected Secretary. Both are members of the Southwest Section PGA. We are excited to see these two gentlemen lead and represent our association along with Vice-President John Lindert.

The meeting was bittersweet for me as we saw PGA President Suzy Whaley’s term end. Suzy was an amazing President for our Association. Her leadership in the areas of diversity and inclusion, PGA Reach, growing the game, teaching and coaching—to name just a few initiatives—was inspiring. Not to mention her biggest contribution, leading our Association during a global pandemic. As I personally expressed to her, Suzy was the right leader at the right time for the PGA of America and she deserves our appreciation and thanks.

I wanted to make sure you are aware of some things going on in your Association. The PGA Teaching and Coaching Summit will be held live and online on Monday, January 25th. This is a first for this bi-annual event and you will be able to attend from the comfort of your own home, workplace, or wherever! This is our premier educational event for PGA Members and Associates who are coaches or instructors. This will be a great opportunity to hear 13 fabulous speakers in the world of coaching including Urban Meyer, Jim McLean and Pete Cowan. The cost is very reasonable, so take advantage of this wonderful opportunity without having to travel.  

As you know, your PGA National and Sectional dues were deferred this year because of the global pandemic until October 31st. Because of this new timing, our Board of Directors approved next year’s 2021 dues be also pushed back from June 30th to August 31st, 2021. This will help spread out the payments since this year’s dues were delayed. We hope this helps everyone a little bit during this difficult time.

Our PGA Golf Club properties in Port St. Lucie Florida are undergoing some extensive remodeling, expansion, and improvements to the practice facilities. With the closure of the PGA Center of Golf Learning and Performance (CLP), all the programming including education, private instruction, PGA Hope and PGA Junior League will be moved over to an upgraded and improved, world-class practice and training facility. This will be a terrific improvement not only for our PGA members, but also faculty, club members and customers.

The PGA Merchandise Show usually held in January in Orlando has moved to a virtual platform. Information will be forthcoming on how to take advantage of the virtual format, in partnership with PGA Golf Exhibitions. The platform for appointment scheduling and more information will be available by mid-December. 

The final piece of information I want to make sure you know about is the SupportLinc Member Assistance Program (MAP) available to all of us in the PGA of America. This is a confidential benefit provided to Members, Associates and their immediate family members to assist with a wide range of personal and work-related issues. You can contact SupportLinc 24 hours a day, 7 days a week and speak with a licensed MAP counselor. With our increasingly complicated world and the year we are all dealing with, it is nice to have a resource to call on and talk through things. Extensive information about this program is available on or you can call SupportLinc directly at 866-4PGAMAP.

I hope everyone is getting a little breather from our pandemic golf boom and able to see more of your families and loved ones, or even get home in time to enjoy dinner! Stay safe and healthy and please reach out to me if I can help you with anything about our Association.

Doug Doxsie, PGA
Seattle Golf Club
PGA District 14 Director

PGA Jr. League

Branden Thompson, PGA - Regional League Manager

Yeah, rain!

After a long season, we all need a little break.  Take the time to work on yourself and reflect on the season.  Focus on what went well this year.

PGA Jr. League 2021 is coming up with captain registration opening on December 1st.  Over the next couple weeks, think about ways to make 2021 an awesome year for your players. 

Here are some great resources for planning your 2021 season:

Maximizing PGA Jr. League Toolkit - Use this for ideas to maximize the impact PGA Jr. League has on your facility.

League Toolkit - For those interested in running PGA Jr League “in-house”.

Facility Worksheet - Use this tool for evaluating the impact PGA Jr. League and other programs have on your player development plans.

Have a great Thanksgiving!

Branden Thompson, PGA

Building Blocks of Your Career Series

Monte Koch, PGA of America Employment Consultant

Part 3: Maximizing Mentors

In the two most recent articles, we’ve covered "Finding Your Passion & Purpose" and "Learning From & Leveraging Your Experiences". In the previous article, I wrote about how experiences, especially those that challenge us, are how we develop and grow. In some cases, it is where we develop strength and confidence as well. And they can be real versus “puffed up” versions of the real thing because they’ve been tested and refined.

I also noted that it is our experiences that either drag us down or lift us up – but the amount of drag OR lift is highly dependent upon the “set of our sail.” I wrote that Jim Rohn and author Christian Voelker often referred to the way we respond, especially with our attitude, as the “set of our sail.” Check out this article by Jonathan Voelker to learn more:

It’s the Set of the Sail…

Also check out this video by The Art of Improvement:

You Are The Average Of The Five People You Spend The Most Time With

Similar to the “Set of the Sail”, the mentors we choose can have a great (or diminishing) impact on the TRAJECTORY OF OUR CAREER (our life).

You read that correctly – you and I have a choice in who we select as our mentors. Sometimes we get lucky and end up working with (or for) a great mentor. Conversely, we may gain valuable experience from a less than ideal boss or supervisor. Like others, I refer to these people as “reverse mentors” as they show us “what not to do.” In the rest of our lives, we do get a choice though. A wise man (one of my mentors) suggested to me once: “If you don’t like the way things are going for you – check out who you’re CHOOSING to spend most of your time with.”

I believe the choice is clear. We need to be intentional and purposeful in choosing our mentors. Why? Because who we choose as mentors determines who we give our permission to guide/effect/impact our:

In concluding article #3 of this series, I ask you to consider once more:

Every day that passes is one day closer to us moving beyond 2020 into a hopeful 2021. How can I help you find your mentor(s) and maybe help you become a mentor to another professional? Either way, my role and purpose is to help you get more value out of your career. It still holds true, “You only get one career, so make it count.”

Monte Koch, PGA Certified Professional/Player Development | Career Consultant
PGA Career Services | PGA of America
Serving PGA professionals, employers in the Pacific NW & Rocky Mountain PGA Sections
Email: Cell: 206/335-5260

Career Planning and Coaching

Employment Opportunities

Monte Koch, PGA of America Employment Consultant

These are primarily “PGA Professional” only positions posted on the PGA Career Services Job Board:

Internship, non-PGA positions, strictly retail and “franchise” ownership positions will not be listed here.Please visit to see these types of opportunities.


Listed in order of most recent first. Note: these are listed as of 8 AM, November 13, 2020. Positions listed here are not guaranteed to be available. Visit to see the most current listings.

Job Title Facility PGA Contact
GOLF PROFESSIONAL Bandon Crossings GC, Bandon, OR  


Job Title Facility


Note: not all positions like these will be posted here; instead, postings will generally be at the request/approval of the employer.

Job Title Facility
HEAD GOLF PROFESSIONAL Washington National GC, Auburn, WA
HEAD GOLF PROFESSIONAL The Wilderness Club, Eureka, MT

It’s Time to Say Goodbye to Your CareerLinks Profile

CareerLinks is Phasing Out Soon! Take just afew minutes and update your Job Preferences today. If you want to see current job opportunities, you need to update your Job Preferences on Unlike the old CL profile, this just takes 2-3 mins (not 20+.)

By updating your "Job Preferences" on, you'll start to see open positions similar to your preferences listed on your dashboard (see picture below.)

We are asking PGA Members and Associates to make these updates, even if you aren't an active job seeker:

Click here to get started


Giving Tuesday

Giving Tuesday is a global generosity movement that is unleashing the power of people and organizations to transform their communities and the world. This annual “Global Day of Giving” event takes place on the first Tuesday after Thanksgiving and has helped to amplify year-end fundraising efforts for nonprofits and charitable causes. This year, Giving Tuesday falls on December 1, 2020.

The 2020 Section tournament program raised $50,000 for Folds of Honor. Another $2,500 was raised for the PNW PGA Junior Golf Fund through our Section Mastercard ® program. This year our chapters raised an additional $814,000 for organizations like Children’s Cancer Association, Boys & Girls Club, Golf Course Superintendents Association, Folds of Honor and Friends of the American Lake. We encourage you to donate to one or more of these deserving charities this Giving Tuesday, December 1, 2020.

Folds of Honor:

Folds of Honor is the official charity of the Muckleshoot Washington Open Invitational. It is a 501 (C)(3) charitable foundation supporting scholarships and assistance to the spouses and children of those killed or disabled in military service to America.

Vanessa Behan Crisis Nursey:

Proceeds from the Rosauers Open Invitational, which was cancelled in 2020 due to COVID, normally go to the Vanessa Behan Crisis Nursery, Spokane’s safe haven for children at risk of abuse and neglect.  The Nursery provides vital services, including counseling, education and referrals for parents of young children in Eastern Washington.

Pacific Northwest Section PGA Junior Golf Fund, Inc.

Please consider making a tax-deductible donation to the PNW PGA Junior Golf Fund and show your commitment to the future of golf. Your generosity supports important initiatives like the Bunny Mason Scholarship and Youth Player Development Grants. Donate at

Thank you for your support!

Upcoming Events

PNW PGA “Stay Involved” Education

How to Boost Event Income through Grants
Nov 18 @ 2:00 pm – 3:00 pm
Presented by Justin Gravatt

Next Level Job Campaigning: Get the Interview
Nov 20 @ 10:00 am – 11:00 am
Presented by Monte Koch

Next Level Job Campaigning: Closing the Deal (in the Interview)
Nov 20 @ 11:15 am – 12:15 pm
Presented by Monte Koch

PGA Junior League In-House Leagues
Nov 24 @ 2:00 pm – 3:00 pm
Presented by Branden Thompson

Full Education Schedule

Check out the tentative 2021 schedule below!

2021 Tournament Schedule

november 15, 2020

Foreword Press