Young, Ryan - Winter Game Improvement Package
Property: Chambers Bay
Location: University Place, WA
Property Type: Daily Fee, Public
Program Contact: Ryan Young, Director of Instruction
Contact Phone/Email: 253.363.3861, ryoung@kempersports.com
Name of PD Program: Winter Game Improvement Package
Type of PD Program: Advanced
Dates of Program: November – February (Thursday’s – Saturday’s only, blackout weeks for vacation), March
Results of Program
20 students registered (12 Adult, 8 Juniors). Each student received and average of 10 lessons each over the four months. All improved both swing mechanics and ability to score better.
Total Revenue Generated: $8,000 in lesson revenues. Personal training packages sold at partner gym
Details of Program
- Winter registration fee: $550 for adult, $450 for junior
- Unlimited one-hour private lessons
- Pre-scheduled day/times, usually once per week
- Emailed lesson notes
- Lessons both on and off course
- Unlimited use (balls) of the practice facility
- 9-hole playing lesson in March
- 2 personal training sessions at Summit Strength and Conditioning
Recommendations
Program helped surge winter lesson revenues while I had more “availability” during off-season. Partner with local private gym to trade lessons or give free training sessions (consultations). Market to the dedicated mid handicap or future HS/College junior who really wants to spend time grinding on mechanics to prepare/get better for next season. When siblings or parent/juniors would register, I would try to combine their lessons to the same hour slot for consolidation. I pre-set vacation weeks that I couldn’t teach around the holidays.