Young, Ryan - Winter Game Improvement Package

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Property: Chambers Bay

Location: University Place, WA

Property Type: Daily Fee, Public

Program Contact: Ryan Young, Director of Instruction

Contact Phone/Email: 253.363.3861, ryoung@kempersports.com

Name of PD Program: Winter Game Improvement Package

Type of PD Program: Advanced

Dates of Program: November – February (Thursday’s – Saturday’s only, blackout weeks for vacation), March

Results of Program

20 students registered (12 Adult, 8 Juniors). Each student received and average of 10 lessons each over the four months. All improved both swing mechanics and ability to score better.

Total Revenue Generated: $8,000 in lesson revenues. Personal training packages sold at partner gym

Details of Program

  • Winter registration fee: $550 for adult, $450 for junior
  • Unlimited one-hour private lessons
    • Pre-scheduled day/times, usually once per week
    • Emailed lesson notes
    • Lessons both on and off course
  • Unlimited use (balls) of the practice facility
  • 9-hole playing lesson in March
  • 2 personal training sessions at Summit Strength and Conditioning

Recommendations

Program helped surge winter lesson revenues while I had more “availability” during off-season. Partner with local private gym to trade lessons or give free training sessions (consultations). Market to the dedicated mid handicap or future HS/College junior who really wants to spend time grinding on mechanics to prepare/get better for next season. When siblings or parent/juniors would register, I would try to combine their lessons to the same hour slot for consolidation. I pre-set vacation weeks that I couldn’t teach around the holidays.

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