Holmes, Chas - Spring Scoring Camp
Property: Tam O'Shanter G&CC
Location: Bellevue, WA
Property Type: Private, Homeowners Association
Program Contact: Chas Holmes, Head Golf Professional
Contact Phone/Email: 425.746.3855 ext.2, holmes.chas@yahoo.com
Name of PD Program: Spring Scoring Camp
Type of PD Program: Adult Beginner, Transition-to-the-Course
Dates of Program: 3 consecutive days; ideally taught in the Spring but can be adjusted for all seasons
Results of Program
2017
Program filled in 2 days; ran another one and filled in first week. Handicaps went down by an average of 2.5 index and 3 Members registered for Pro-Ams due to increased confidence.
Revenue Generated: $5400 in lesson revenue less cost of beverages and snacks provided by instructor. This equates to an hourly wage of about $170/hour. Estimated $400 in F&B and $1500 in hard good sales over next 6 months.
2018
Huge success! Members really enjoy the extra attention with the longer group lesson each day.
Revenue Generated: $5400 in lesson revenue less cost of beverages and snacks provided by instructor. This equates to an hourly wage of about $170/hour. Estimated $400 in F&B and $1500 in hard good sales over next 6 months.
Details of Program
- 3 consecutive days with 2 hours of lessons to start and approximately 2 hours of on course management each day.
- Instructor provides alcohol and light snacks during group instruction time and invites participants to break whenever
- Price also includes Video Analysis, TOS Golf Cart Rental Usage, Tune-Up Instruction as Needed Through the Spring
- Best to split the three days with different skill types.
- Day one - all aspects of putting including Controlling Speed, Strategic Green Reading, Value of Lag Putting, Proper Thought Processes in Holing Putts.
- Day two - Chipping, Pitching, and Short Game Scoring including Flop Shots, Bump and Runs, and Bunker Play.
- Day three - Full Swing Instruction, Recovery from Trouble, Course Management, Creative Shots for Difficult Situations, Using the Rules to Your Advantage, Question and Answer Time during dinner with the Pro.
Recommendations
Program drives future lesson revenue and increases player confidence to play more golf. Promote program as investment into game and provide value of investment as such: program cost only $450 suggested retail of program $1200. Suggest setting up multiple camps for different skill levels and advertise as such. Opportunity to incorporate F&B as necessary. Suggest a "skills challenge" at programs conclusion with small award or trophy for winner or winners if done in teams.