CEO's Report

Frank Talarico

Get To, Not Got To

My first job fresh from college taught me so many valuable lessons. As we get older, we think about the people and the experiences that have shaped us. This was one of the more valuable times in my career. Ironically, my first boss was from the Pacific Northwest. Born, raised, and educated in Washington—a bone of contention between he, the Husky and me the Golden Bear—Dale was a retired banker turned successful entrepreneur. And for whatever reason, he took a liking to me. I consider him my first mentor in my career and consider myself very fortunate to have found several other mentors along my continued growth as a professional and a leader.

The biggest lesson that Dale taught me was the power of relationships. The banker in him had perfected the art of relationships, and that talent, he demonstrated, is more art than science. Dale was lucky to have honed his craft during an era when it was commonplace to spend the better part of your day with a client, on a golf course, or over an extended lunch. No matter where you were, to be truly successful you needed to listen, to care, and to serve.

Dale also taught me that in life there are really two kinds of jobs. There are jobs you "got to do," and there are jobs you "get to do." "Always look", he told me for the 'get to' jobs but know, sometimes, you need to take a 'got to' job." We have all surely had both. Before and during college, I worked in warehouses. I worked landscaping. I had jobs I "got to do" to pay for gas, car insurance, and tuition. Since then, I have been lucky to find jobs I "get to do." Becoming the CEO of the PNWPGA is a "get to do" job. I "get to" serve the members and grow the game.

More importantly, I “get to” constantly look for ways to make a positive impact on the lives of others. Each member in our section has a “get to” job. While at times it may feel more like a “got to” job, we have the privilege of working in an industry we love. Every day, we have the opportunity to make a positive impact in someone’s life. Think of the members at your facility, the junior golfers in your summer camp, or even the beginner meeting you on the lesson tee. Sometimes, especially in the heat of the season, it can get easy to forget the many and varied chances we “get to” bring smiles, improve days, and leave imprints on the people who look to us to serve them.

In our position to serve you, the Section is always searching for ways to improve your experience in the PNWPGA. Some upcoming opportunities for you to take include our annual Merchandise Show. We return in-person to the Tacoma Convention Center October 19-20, 2021. I encourage you to register as soon as you can.

Merchandise Show – Pro Registration

Also, look for new and exciting reasons to join us in-person. Scheduled around this year’s show are two fantastic education opportunities: “Strategies for Building Meaningful Relationships in Your Career” on October 18 and “Strategies for a Successful Career in Coaching/Teaching” on October 20. Both seminars include a networking session and snack break.

2021 Fall Education Flyer

Lastly, one of the best things I “get to” do—and enjoy doing—is promoting our members and their facilities. In the coming weeks, please keep an eye out for more information on a new program we, as a section, will be executing to do just that. I am hopeful you will see the value in this program and share my excitement around what is possible.

Many, if not most, of the things we “get to” do for our members are in partnership with some fantastic sponsors. It is worth noting two sponsors in this month’s Foreword Press.  My special thanks to Lorente for supporting our New Members by being the New Member plaques sponsor. Additionally, very special thanks to Peter Trudeau and Pacific Golf and Turf. Pacific Golf and Turf is once again sponsoring the PNWPGA Pacific Golf & Turf Pro-Amateur Championship, to be held at Palouse Ridge GC in Pullman, WA on October 6-7.

PNWPGA Pacific Golf & Turf Pro-Am Entry

Lastly, I have some news from PGA National. Members can now earn 1 MSR credit by submitting their club champions. PGA National features the PGA Section and the Member Facility for all competitors in the PGA’s National Club Championship in Palm Springs this December, as well as showcases how champions take lessons from PGA Professionals.

Submit Club Champions

As always, if I or our amazing Section staff can ever be of service to you, never hesitate to contact us.

Frank Talarico, CEO

PGA Jr. League

Branden Thompson, PGA - Regional League Manager

Congratulations to the following teams and captains for advancing to the National Car Rental PGA Jr. League Section Championship at Eagle Crest on August 21st.  There were some great teams and, more importantly, great sportsmanship displayed at each qualifying site.  A special thanks to the facilities that hosted the qualifiers.  Those sites were:

13u Teams Advancing

17u Teams Advancing

All teams will be competing at Eagle Crest Golf Resort to be crowned the Section Champion.  The top two teams from each division will also advance to the Regional Championship at Gold Mountain Golf Club on September 3rd - 5th.  

PGA Jr. League Fall Season

Fall Registration is open.  If you would like to continue the success from the summer season, you can register for a fall program.  This is a great opportunity to keep the kids playing and the action rolling at your facility.

Click this link to register as a captain today!

I hope to see you all soon during the fall meetings.  Stay tuned for some exciting enhancements coming to make PGA Jr. League even more successful for you and your facility.

One-on-one Assistance

Want to  discuss PGA Jr. League, Family Cup, or just bounce some ideas around? The following link will take you to my Calendly page where you can choose a time that works for you, and eliminate the need to email back and forth. 

Click Here to schedule


Branden Thompson, PGA

Where to Focus Yourself to Be Most Effective

Monte Koch, PGA of America Employment Consultant

While it seems our world is crazy right now (and it is), it is also very easy to slip into a downward spiral of anxiety, stressful “what now/what next” questions and general helplessness. If that is you, don’t worry, we all deal with this at times. While I’m not fully qualified to provide counseling on areas of your life that are outside of work, I am here to help you with how to focus yourself to be most effective in your efforts.

For your reference, please check out the PGA Member Assistance Program resources provided by the PGA of America:

PGA Member Assistance Program

Focusing on Your “Locus of Control”

To provide a good definition of what locus of control is, let me quote They state that “Locus of control describes the degree to which individuals perceive that outcomes result from their own behaviors, or from forces that are external to themselves. This produces a continuum with external control at one end and internal control at the other, as shown in figure 1, below:

Locus of Control. People who develop an internal locus of control believe that they are responsible for their own success. Those with an external locus of control believe that external forces, like luck, determine their outcomes.” With that in mind, let’s see if we can apply locus of control to something we all care about.

Your Locus of Control for Your Compensation

Would you like to be paid more? (I know it is yes.) If you’re going to get a raise, how will that happen? Will it be because of luck, or because of consistent delivery of excellence (or close to it) in the key areas “that matter” to the decision and negotiation and that you can actually control (or have influence over)?

For the compensation question, here are the areas YOU can have influence over including:

Lovemarks Leadership 1: Creating Loyalty Beyond Reason

Lovemarks Leadership 2: Engagement Through Emotional Connections

Lovemarks Leadership 3: Your Resolution for [Insert Year] Should Be…

In each of the concepts above, I hope you better understand that when it comes to your compensation, your locus of control doesn’t have to be solely based on outside factors or luck. You have some influence over how your compensation story moves ahead from here based on your commitment to focus on what you can control and the “things that matter” in your unique compensation equation. I welcome the chance to assist you with this and more in the coming months if you trust me with the opportunity.

Hope to see you around the Section sometime soon,

Monte Koch, PGA Certified Professional/Player Development | Career Consultant
PGA Career Services | PGA of America
Serving PGA professionals, employers in the Pacific NW & Rocky Mountain PGA Sections
Email: Cell: 206/335-5260

Book a 30 Minute Virtual Meeting

Online Professional Development

Update your Job Preferences

Complete/Update your Compensation Profile

Career Planning and Coaching

Coston Wins 9th Senior Oregon Open Title

Zane Fifield, PNW PGA Tournament Intern

As the final day at Wildhorse Resort Golf Course got underway, PGA Professional Jeff Coston of Semiahmoo G&CC and PGA Professional Rob Gibbons of Arrowhead GC were separated by two strokes, with Coston at 133 (11-under) and Gibbons at 135 (9-under). By the end of the final day, Coston had increased his lead to three strokes, and won with a 201 (15-under). Rob Gibbons finished second at 205 (12-under). Low amateur honors went to Pat O’Donnell, also of Arrowhead GC, who finished the three-day tournament at 208 (9-under), tied for fourth.

This marks the ninth time Coston has won the title, adding to his wins in 2020, 2019, 2018, 2017, 2012, 2011, 2009, and 2007. With this victory, Coston won his third event of the season (he won the Muckleshoot Casino Washington Open Invitational in May and the Senior Washington Open Invitational in June) and retook the lead in the ROLEX Senior Player of the Year points. He also remains in second in ROLEX Player of the Year points, with plenty of events left to make a run for it.

Following the win, we had a chance to ask him how he has been able to remain as such a strong competitor throughout his time competing in the Section.

"Great golf is very important to me," Coston responded. "I have grown much from my weaknesses when I was on the PGA Tour. I have learned and made them strengths. Mentally, club face control and more. I work on my body regularly."

When asked how he prepped for tournaments and how the PGA Tour experience helped him, he stated, “I’m fully convinced and convicted to the physics of the golf swing, not tips and opinion. I have pursued winning golf and those who know how to win my whole life. I have spent much time with amazing teachers and players who have shared invaluable information with me and for that I’m forever grateful. I have learned through my many failures and some successes. I come up with a plan for each golf course, a mindset, goals, measurable practice, control my club face and curve. Gonna Get This Game Yet!”

The first two days of the tournament consisted of a Pro-Am that had teams filled with one PGA Professional and three amateurs. This year, the format played was the best gross and the best net score from each hole, so two scores would count per hole. The winning team was PGA Professional Jeff Marsh with amateurs Greg Smith, Don Sheldon, and George White with a score of 251 (37-under). PGA Professional Jim Wakeman and amateurs Richard Stefiuk, Michael Jackson and Toby Stanley closely followed at 252 (36-under).

We would like to thank Wildhorse Resort & Casino for their hospitality and continued support of our championship and our Section. Special thanks go to PGA Director of Golf Mike Hegarty and his golf operations staff along with Superintendent Phil Lagao and his grounds crew. We look forward to celebrating our 20th Senior Oregon Open at Wildhorse Resort & Casino next July!

Final results

Prante Defends PNW Assistant PGA Title

Zane Fifield, PNW PGA Tournament Intern

On August 2, Assistants from all over the Pacific Northwest Section gathered at Illahe Hills Country Club in Salem, Oregon to compete in the National Car Rental PNW Assistant PGA Professional Championship. 47 Assistants played 36 holes in one day to determine the three qualifiers and three alternates who would qualify for the 45th PGA Assistant Championship supported by Srixon, Cleveland Golf, XXIO, Asics and John Deere. It ended in a playoff for the Assistant Champion title between PGA Professional Colin Inglis of Shadow Hills Country Club and defending Champion PGA Professional Shane Prante from The Home Course, who tied at 134 (10-under). The pair played one playoff hole, which Shane Prante won with a birdie.

Asked how he staved off a late push by Inglis to force the playoff, Prante responded, “I did not judge the wind on 18 correctly and ended up in the bunker with a tough shot to save par. Obviously, I did not do that. I actually had the same thing happen back in 2017 at the Northwest Open against Justin Wiles to fall into that playoff. I was able to hit a great drive, a pretty solid shot to 18 feet and was able to make the putt.”

Comparing his wins, Prante stated, “Last year was definitely survival mode at Bear Creek vs. this year at Illahe CC. Very different golf courses. I would say that this year the venue lent itself to being more aggressive and having more scoring opportunities... I am always grateful and excited to win any golf tournament. When it ends up being back-to-back that is a really nice added bonus.”

With his win, Prante secured a spot in the National event this fall, in which he expressed his confidence.

“I have played really steady this year. This win just validates that for me in my mind. I will take that as a positive for sure into this fall.”

Besides Prante and Inglis, PGA Professional Brady Sharp from Wine Valley GC (6-under) also qualified. The three alternates (listed in order) are PGA Professionals Zach Dietz from Olympia Country & Golf Club (4-under), Ben Nelson from Linden Golf & Country Club (3-under), and Ryan Kukula from Southern Oregon Golf Academy (2-under). The 45th PGA Assistant Championship supported by Srixon, Cleveland Golf, XXIO, Asics, and John Deere will be held November 11-14 at PGA Golf Club, Wanamaker Course in Port St. Lucie, Florida.

The Section would like to congratulate the three qualifiers and thank Illahe Hills Country Club for holding the event and having the course in such pristine shape for the players.

Final results

FREDDY Interns Spotlight

Shelby Jacobson Hunt

This month we are checking in with three more of our FREDDY Interns across the Pacific Northwest Section to see how their journey in the golf industry is going. For those unfamiliar with this initiative, visit – FREDDY stands for Forming Relationships to Expand Diversity and Develop Youth, an initiative created by the Pacific Northwest Section PGA of America in honor of our late president, Sean Fredrickson.

Bryan Tunstill from Columbia Edgewater Country Club has selected Lucas Post, a junior at Grant High School, to be the club’s FREDDY Intern. Lucas is focusing upon studies in AP Calculus and Japanese.  His 6’ 4” frame comes in handy on the basketball court, where he plays basketball for the Generals.  In his spare time, he enjoys swimming with friends at High Rocks Park on the Clackamas River and visiting with friends and family in Japan.  He also volunteers through Leisure Hour Golf Club, a non-profit group that supports African American Golfers playing in the Pacific Northwest, by assisting with golf lessons for elementary school aged children at Colwood Golf Course. At CECC, Lucas has been gaining experience in outside services, pro shop operations, turf team, pool and lifeguard, clubhouse maintenance, and membership and marketing. We are excited for Lucas to experience our industry as he continues to learn more about it.

At Eugene Country Club, Bill Morach has found Tannica Porter, a collegiate golfer at Dixie State University to join our FREDDY Intern program. Tannica studies undergrad communications at Dixie State and plans to achieve her master’s degree in communication with a focus in non-profit and corporate communication. Her journey in golf began when she was only three years old, taking trips to the driving range with her dad. Tannica’s golf career jump started as she began competing in junior events and eventually making her way to collegiate golf. We hope this internship will help continue her passion for golf and offer new networking opportunities for her.

From Bellingham Golf and Country Club, Matt Fredrickson and Cameron Fife chose intern Grady Burkett from Lynden, Washington for our FREDDY Initiative. Grady just graduated from Meridian High School earlier this year and will be headed to Whitworth University this fall and join the golf team. His plan is to study education and pursue a future in golf. His interest in the game grew over quarantine, playing golf with his dad and brother. Grady says he has been “addicted ever since then.” We hope Grady continues his passion for golf and has a great experience at Bellingham Golf and Country Club.

Open Events

PNW Senior PGA Professional Championship

Optional Pro-Am: September 1, 2021
Championship: September 2-3, 2021
Seattle, WA - Rainier G&CC
Entry deadline: August 18 @ 1:00 Pacific (4:00 Eastern)
enter at

PNW PGA Special Award Ceremony

Celebrating the 2020 Special Award Winners
September 20, 2021
Molalla, OR - Arrowhead GC
RSVP online

PNW PGA Professional Championship

September 21-23, 2021
Molalla, OR - Arrowhead GC
enter at

Pacific Golf & Turf PNW Pro-Am Championship

October 6-7, 2021
Pullman, WA – Palouse Ridge GC
enter online

PNW PGA Merchandise Show & Annual Meeting

October 19-20, 2021
Tacoma, WA - Greater Tacoma Convention Center
pre-register online

PNW PGA Arizona Sun Pro-Am

December 5-9, 2021
Fort McDowell, AZ - We-Ko-Pa Casino Resort
enter online

PNW PGA Hawai'i Pro-Am

January 13-20, 2022
Ka'anapali Golf Courses
Sheraton Maui Resort & Spa
enter online

Tournament Schedule

August 15, 2021

Foreword Press