The Pacific Northwest Section PGA selected the top merchandisers in three categories, as recognized by their peers, for outstanding performance during 2021. The winners represent the very best of the Pacific Northwest Section’s 1,200 PGA Professionals in Washington, Oregon, Northern Idaho, Western Montana and Alaska. 

Merchandiser of the Year – Public

Colin McMahon – The Creek at Qualchan
Colin’s unique ability to combine traditional merchandising techniques while implementing and testing modern ideas is showcased in the Creek at Qualchan’s pro shop. Colin and staff use tried and true methods of sales, such as demo days and personal club fittings to serve the membership. His vision and willingness to try alternate logos and leisurewear has recaptured his demographic of aging members and has enabled the club to tap into the new, younger wave of golfers coming to the course.


Merchandiser of the Year – Private

Gordon Corder – Manito G&CC
Having previously won PNW PGA Merchandiser of the Year – Private category in 2019, Gordon remains the gold standard for merchandisers in the Section. In 2021, Gordon and his staff at Manito looked to attack the challenges brought on by COVID-19 and the worldwide supply chain issue by trying out a plethora of new brands, increasing their planning time and venturing outside the box with unique items.


Merchandiser of the Year – Resort

Nick McCaslin – Kalispel G&CC
Nick previously won PGA Merchandiser of the Year – Resort category in 2020 and continues to create a unique atmosphere within the club. He has thrived throughout COVID-19, finding new ways to reach members and prospective customers. By making sure his staff is up to date on club fitting certifications, he has grown the merchandise operation not only with soft goods but also with club sales. In 2021, Nick and staff launched an online shopping experience, including an option for guests of the hotel and casino to have merchandise delivered to their room.

Please join us in congratulating the 2021 PNWPGA Merchandisers of the Year!
 
– PNWPGA Special Awards Committee