October 2020 CEO’s Report

A Good Pivot Isn’t Just Critical for Your Swing

Someone far smarter than I correctly said that a “pivot is a change in strategy without a change in vision.” Eric Reis said this, and his comments were meant to inspire entrepreneurial thinking. That is the kind of thinking that will empower us to grow in our service of you. For so long as an organization remains faithful to its purpose, pivots are unavoidable if really big goals are to be achieved. The Pacific Northwest Section very clearly is committed to “serve the member and grow the game.” That is non-negotiable. How we achieve this goal must be agile, and we find ourselves in an environment where being flexible and nimble is mandatory.

There are many opportunities for us to pivot as the PNW PGA. Some of these chances are our choices, times when we can elect to try something that could prove to serve and grow even better. We are guardians of our mission and we are all privileged to be a part of golf as our chosen vocation. Other pivots are thrust upon us. A global pandemic has forced a number of these decisions on us, and the Section is executing on your behalf. This year’s merchandise show is one such example.  Virtual or otherwise, the annual PNW PGA Merchandise show is a fantastic opportunity for our members to connect, learn, and do business with many of our industry’s leading vendors. This year’s show is only days away—October 20-21—and if you have not yet registered, finish this article and then click through to be a part of our show.

Produced in combination with this year’s virtual merchandise show is our 2020 Annual Meeting. Another “pivot” point in this year full of challenges we are aptly responding to, the Annual Meeting will be held virtually. This is your Section, and the its operations affect each of you directly. I invite you to join us on October 21, 8:00 AM. Anyone with new business is encouraged to submit their items to me or to our Section President, Howie Pruitt. I sincerely look forward to “seeing” you all on the 21st.

Despite what feels like a constant process of change, one thing that I am proud to say is not compromised is the tradition we will enjoy behind our 2020 Hudson Cup. My congratulations to those who were selected to represent our Section, October 22-23 at Meadow Springs Country Club. My thanks to Under Armour for their continued support of this event and our Section. Moreover, I want to take this opportunity, as the tournament season winds down, to thank ALL of our sponsors. You are all valued partners in the service of our members, and our continued work to grow the game. I encourage each of you to share your appreciation with them, as well. A full list of our 2020 tournament sponsors and their contact information is on our Online Member Handbook (ForeTees login).

Finally, I would like to add my personal note of thanks to the membership. In just forty-five short days, the men and women of the Pacific Northwest Section have welcomed me warmly. I have had the pleasure of Covid-appropriately fist-pumping with you. We have already enjoyed many socially distanced conversations and calls. I was honored to witness the swearing-in, in-person, of the new Inland Empire Board of directors at this year’s annual meeting at Liberty Lake. I’ve learned in my career that it is the people who make the difference, they always do. The PNW PGA proves that, time and time again. As always, if there is anything we can do for you, more or better, never hesitate to let me know.

Frank Talarico, CEO

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