To stand out from a stack of cover letters, it is important to focus on the results you can deliver. Remember… all employers listen to the same radio station: WII-FM. That stands for “What’s In It for Me?” They do not want to read what your desires are in the position, instead it is all about what you can for them. Below are some tips for convincing them that you are the right person for the position.

The opening paragraph should explain what you can do for the club.  It tells the reader why you are writing and why you are the best person for the job. The first sentence should set you apart. It could be a quote or a sentence about your personal vision or attitude towards life. Make sure to include why you are excited to submit, why you are seeking the job, and how you will contribute.

The second paragraph (or a set of bullets) should highlight your accomplishments that relate to the employer’s priorities noted in the first paragraph. Focus on the fit between your qualifications and the job requirements and why you are qualified for the position. Show how you could solve problems and add to the bottom line.

The closing paragraph should express your desire to connect in person by requesting an interview. It should also show appreciation for the employer’s time and consideration.

What are some of the most important tips when writing a cover letter?

  • Whenever possible, address your cover letter to a named individual
  • Note how you heard about the position and if via a PGA Job Notification, make sure to note the job number prior to addressing the employer
  • Show that you have researched the facility, the demographics of members/customers, the management company if appropriate, culture, image, key issues, mission, etc.
  • Use key words from the job description
  • Exclude all negative information
  • If you have large gaps in your employment history, are changing the focus of your career, or would like to relocate and arte conducting a long-distance job-search, your cover letter can explain these circumstances in a positive way.
  • Mention that you will follow-up your letter — and then do so.
  • Ideally, it should be kept to under one page.
  • Avoid all types of mistakes, including typos, misspellings, and grammatical errors.

If you are considering applying for a new position, please feel free to reach out to me. I am happy to share my thoughts and assist in making sure that you cover letter is tailored to that opportunity, that it will grab the reader’s attention and help separate you from the rest of the crowd.  Remember, you are competing to win the event.  Be number one and be offered the opportunity!


Carol Pence, Certified PGA Professional/LPGA
Employment Consultant
PGA of America (PNW and NorCal PGA Sections)
E: O:(707)282-9252