There are multitudes of ways to increase your value as a Golf Professional. The key is to plan and the time is now.  Consider developing specific goals in programming, operations and policies.

Programming Goals

Whether updating existing ones or designing new, it may take a bit of research to determine your approach. Do an audit to see if your current programs engage with all of the different segments of golfers. Examine each program or service to determine if the needs of each segment are being met. Whether purchasing attire or equipment, providing lessons/clinics, course set-up, or having tee times to fit their schedule, assess how your facility welcomes each of these segments.

Operations Goals

Taking a close examination of shop operations is important also. There is a wide range of areas for focus and improvement, such as:

  • Record keeping and reporting
  • Customer/member service
  • Pace of play and tee time management
  • Interaction / communication with customers/members/your employer/other departments
  • Gross profit margin and/or cost of goods percentage
  • Generating traffic
  • Social media sites utilized
  • Member/outside events
  • Database management
  • Club storage utilization
  • Staff development and growth and team building

Facility Policies

Perhaps some facility policies may not be current with today’s culture. Here’s a sampling of those warranting examination:

  • The dress code for the course, practice facilities, and clubhouse- for adults and juniors
  • Use of technology such as cell phones in the clubhouse or music on the course
  • Limitations of who can play and when – such as spouses, kids, guests, etc.
  • Holidays observed or days course is closed
  • Tournament play for those without an established handicap

Think through which policies caused any stir this past season and perhaps it is time to make some changes.

Now is a great time to polish your plan for the 2017 season. Get out your pad of paper and jot down your ideas for goals to achieve. These are important towards increasing your value in the coming year. If you would like to chat about any of these topics, please feel free to contact me. As a former Head Professional, I have experience in these areas and am happy to assist.


Carol Pence, Certified PGA Professional/LPGA
Employment Consultant
PGA of America (PNW and NorCal PGA Sections)
E: O:(707)282-9252