Are you used to flying below the radar at work? Do you think that not being noticed will keep your job safe? Not necessarily anymore. The best strategy now is to figure out how you can raise your visibility and in positive ways. You really should want to get noticed.

I know when I work with an employer on a Head Professional, Director of Golf or General Manager position, more than one has lamented to me that their previous employee wasn’t nearly as visible as desired. I realize expectations are sometimes unrealistic when it comes to this, however most employers feel being visible is an important part of a golf professional’s position. Especially when it comes to the members or customers.

So this begs the question to your supervisor, “What are your expectations for me”? If your employer doesn’t provide enough direction, here are some ideas to ponder:

  • Do you answer the phone, check in members/customers or get behind the counter from time to time?
  • Do you ever meet and greet people in the parking lot when they arrive? There is no better time to make a positive impression than when a member or customer arrives at the course.
  • What are you doing for Ladies Day? “Delegating”? Be available and treat this day as an opportunity to be seen.
  • Are you there only to “hand out the awards”? Make sure this isn’t a habit as members and customers do notice.
  • Do you ever start groups on the first tee? The banter and pleasantries exchanged can be fun and show you care.
  • Do you make runs around the course? Make runs not necessarily just for pace of play reasons. Maybe have your clubs with you and play a few holes with a group.
  • Do make an effort to “work the range” from time to time? Offering swing tips and timely advice can go a long way in improving your stock at the club.
  • Do you make a “bank run” daily or find reasons to run errands? When are you doing it? Is it possible to have someone else do it for you? Are the errands you run truly necessary?
  • How often to you sit down with your boss? Check in with him or her periodically whether you need to or not. Telling your boss what you have accomplished or new goals you have set as well as making suggestions for improvement are generally welcome interactions. You don’t have to share your private life, or be friends with your boss and coworkers, but a friendly, supportive relationship matters for success and visibility.

Make a concerted effort to get out from below the radar and increase your visibility at your facility. Also remember to start a dialogue with your boss today, before any misunderstandings develop. It could make a difference!