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In this issue:

  wildhorse resort
Gold Level Sponsors

  bryan tunstill

President's Report

It’s not often that I purposely show the Golf Committee at my club, that we are overbudget for two straight months. But, these last two months have been unbelievable in the Northwest. I’m sure many of you were in the same boat – record rounds of golf in January and February, with revenues way over budget, too. Spring has sprung for sure. What a great start to the season!

I visited the Inland Empire Chapter Spring Meeting at Coeur d’Alene Resort in mid-February last month, as well as the Oregon Chapter meeting at Tualatin CC. Record attendance! I’m hoping that this is due to the optimism and great promotion that our PGA brothers and sisters have been delivering, and not that it is just our members getting their MSR’s before the cycle ends on June 15th. Either way, there was a full docket of speakers and education opportunities during these meetings and the “Sweet 16”. Thanks to Kathy Gildersleeve-Jensen and the rest of the IE Chapter Board and Sean Fredrickson and the rest of the OR Chapter Board for allowing me to spend some time with you. Also, thanks to Section Education Chair Andy Mackimmie and his Committee for coordinating dozens of Education opportunities for our Section and 5 Chapters, to answer the need of our membership as we head towards the end of our MSR cycle.

I have one similar takeaway coming out of both of these meeting – it’s time to promote the game in multiple, unique ways. I wrote down a laundry list of ideas that could work at my own facility. These are simple ideas that don’t require a ton of labor to implement, have low overhead or startup costs, and will probably generate a positive variance to your bottom line. I wanted to share them with you; they are not my original ideas whatsoever. You may have some these ideas in place already. Thanks to Monte Koch, PGA, for helping with many of these best practices as well:

  • PGA Junior League has been very successful in its early stages. Why not start a PGA Women’s, Men’s, Senior’s League at your club, too?
  • Drive, Chip, and Putt doesn’t have to be just for the juniors. Your adult golfers would enjoy taking a crack at it!
  • Start a Fantasy Golf League. There are hundreds of different ways to do it, so find one that works for your club. Engage your golfers and they’ll keep coming back for more.
  • Create 1, 2, 3 and 4 hour golf experiences at your club. Not everyone can find time to play the whole 18 holes. Find and promote ways to enjoy golf for less amounts of time. Play more often, maybe just not for as long.
  • Block time off your schedule to walk the range tee and visit the golfers on the putting green. Free tips here and there spell out customers that will come back to you over and over again
  • Invest in family golf. If you don’t have a separate set of family tees at your facility yet, you should look into it. There is nothing better than watching families play a hole of golf together, with parents playing from the normal adult tees and the juniors playing from the forward tees. Pick a night, find some extra tee markers to put out in the middle of the fairway if you have to, and get ready for family fun on the golf course.
  • (And the best for last!) Connect with your golfers at the beginning of the season, and spell out to them the programs that you offer. If you can find time to reach out individually, you will have loyal customers forever.

I’m sure most of you have your own, tailored activities that fit your facility and its needs. We sometimes forget to remind ourselves that we already have many great events and programs at our clubs. But, remind your course owners, boards, club managers, or whatever powers to be that you are doing a great job promoting golf at your facilities. And last, but never the least, remind your golfers of the great things you have in store with them this year. They will love you for it.

Have a great season,

Bryan Tunstill, PGA
Columbia Edgewater CC
(503) 285-8354 | Bryan.Tunstill@cecc.com

 
Gold Level Sponsors
national car rental wildhorse rosauers

jeff ellison

CEO's Report

Spring is here and, thanks to Mother Nature, many of you are well ahead of budget for the year. Let’s hope the weather continues on this nice trend. We could sure use a decent spring to build the foundation for a great year.  Hopefully, your staff levels will be back to full strength soon to match the level of play.

Our Spring Meeting is just around the corner, March 16 at Meridian Valley Country Club in Kent, WA. This will be your last Section opportunity to obtain those all-important PGA Required MSR’s. If you don’t know what I’m referring to, please log into your PGA.org account and review your progress.  The period ends on June 15 and Class F is not a good place to land! Our staff is here to help you understand your requirements and will do their best to help you. If it’s been 3 years of inactivity, options will be limited, but there is a way!

sterling cut glassOn Sunday, March 15 we will honor our 2014 Section and Chapter Award winners at a special celebration at Meridian Valley CC.  I hope you are able to join us to recognize 15 outstanding professionals. You might just be inspired by hearing their stories.  Click here to RSVP. This event is sponsored by Sterling Cut Glass.

Three tournament entries are out – Pro-Assistant, Senior Players and the Muckleshoot Casino Washington Open Invitational.

  • Meridian Valley will host the Pro-Assistant Championship on March 16-17. Sponsored by Bushnell, Cutter & Buck and PTE Golf, the Pro-Assistant is always a popular format that allows Head Professionals the opportunity to spend a little quality time with their assistants. With a nice field and our fine sponsors, we always have a strong purse.
  • Thanks to John Thorsnes, Wine Valley plays host to the Senior Players Championship again this year. This is your chance to play Wine Valley at a little shorter yardage than the Northwest Open. Seniors, bring an amateur friend to this event April 21-22.
  • Finally, the Muckleshoot Casino Washington Open Invitational is our first major of the year. We are very fortunate to enjoy a great five year sponsorship with Muckleshoot and our friends at Meridian Valley Country Club. Chris Manley has done an outstanding job on the Pro-Am and sponsor front, with proceeds from the Pro-Am supporting Folds of Honor. The Pro-Am (May 16-17) and Championship (May 18-20) will make for a fun week!

The PGA Financial Assistance Scholarship deadline is quickly approaching.  Due March 15, go to PGA.org for the application. This is also your vehicle to apply for the Bunny Mason Scholarship. Don’t miss out.

If you have not completed the PGA Compensation Survey, please do so before the March 23 deadline. Whether you are at the top of the heap or a little lower, your data is important to providing relevant information to help elevate current and future compensation for you and your fellow professionals. Your data is completely private, with no one being able to pull a report with identifiable information. Your particular situation will not be available to anyone.  Log into PGA.org today, you should be able to complete in 15 minutes or less.

If you are one of our many Professionals who is also a sales rep, you may wish to advertise your product line in the 2015-16 Member Handbook. This 12-section, 200-page reference book is found in nearly every golf shop in the Pacific Northwest. The deadline for ads is rapidly approaching! Contact Marlena Cannon at the Section office for information. Pacific Golf and Turf is our cover sponsor for the 2015-16 handbook.

You’ll hear two new voices in the office. Cecelia Morales has returned from maternity leave and will be on the phones again each morning.  New Tournament and Membership Assistant Michelle Parish is on the fast-track, working with Molly Cooper. We are lucky to have them on our great team. We also welcome a new sponsor to the Section, CaddyX. This is a new company that offers golf club transport services via UPS - in your own travel cover.  Look for more on CaddyX in the future.

Have a great March as you play, promote and teach this wonderful game.

Jeff Ellison, PGA
Chief Executive Officer

 

Be a Part of the 89th Washington Open Invitational!

pro-assistant
  • Meridian Valley CC - 6,673 Yards, Par 72
  • Field size - 136 professionals, 32 amateurs.
  • Competition -54 hole individual stroke play. NO CUT!
  • Muckleshoot Casino Washington Open Pro-Am benefiting Folds of Honor: Saturday-Sunday, May 16-17
  • 89th Muckleshoot Casino Washington Open Invitational: Monday-Wednesday, May 18-20
  • CLICK HERE to sign up online for the Washington Open Championship Professional Entry.
  • CLICK HERE to download the Washington Open Championship Professional Entry.

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Seniors, Take a Friend to Play Wine Valley!

pro-assistant

Entries are now available for the PNW Senior Players’ Championship, to be held April 21-22 at Wine Valley GC. Mark Keating is expected to be back to defend his title against a full field of Senior PGA Professionals, including host professional John Thorsnes.

Click here for online entry

Click here for PDF entry form


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2015 PNW Pro-Assistant Championship

Entries are still available for the PNW Pro-Assistant Championship, to be held March 16-17 at Meridian Valley CC. Join us for both the tournament and our Section Spring Meeting which will immediately follow our first round at 7:00 pm. The meeting will be worth at least 2 MSR credits in required PGA Education, and it’s the only Section meeting where you can wear golf attire (although a jacket is also acceptable)!

PTE golf  
Silver Level Sponsors
EZGO bridgestone Cutter & Buck bushnell clubcar

Nothing but Sun at the 40th Hawai'i Pro-Am

hawaii

Thanks to Bruce Cudd of Holiday Travel, PNW PGA professionals have enjoyed 40 years of great winter pro-ams, most recently in the Islands of Hawaii. This year was no exception, as we headed to the Mauna Lani Bay Hotel on the Big Island of Hawaii for 8 days of sun, surf and golf.

Manua Lani Resort features two great golf courses overseen by long-time Section professional Tom Sursely, which did not disappoint for challenge, condition or scenery.

Arrival day featured a beach side cocktail party under a clear skies and 72 degrees. Next up was breakfast while the whales played off the beach, apparently just to say hello. Many teams played practice rounds but others just enjoyed the sunshine.

Round 1 saw great golf by Greg Manley and Bob Turnquist, both posting three under par 69’s on the South Course. Mark Rashell Team 1 took home the team honors.

For Round 2 the group moved to the challenging North Course, with Manley and Jason Aichele both posting three under par 69’s and Mark Rashell Team 1 tied with Norm Blandel’s team for low team honors.

The final round was back on the South Course, Aichele taking low professional with another 69. Mike Toll and the Maplewood team blew away the field to claim the low team score.

Thanks to their great final round, the Maplewood crew took the overall team title with Manley and Aichele tied for the overall professional title.

We would like to thank Jim Ostrander of State Farm for his continued sponsorship. Thanks to Jim, we enjoyed a $9,000 purse in addition to 8 days of SUNSHINE. Garth Mattson and Linksoul also provided outstanding tee prizes for the players – thanks, Garth!

A very special thank you goes to Bruce and Ellen Cudd for their 40 years of service to the Section. Bruce will be retiring and we cannot thank him enough for his friendship and leadership. We return to the Mauna Lani, January 14-21, 2016 and will do our best to learn our lessons from Bruce as we administer the event through the office.


Results

 
Silver Level Sponsors
sterling cut glass yamaha loudmouth sundog greg norman

 

Holk's Highlights

jeff simonds

You are the winner of the 2014 PNW PGA Horton Smith Award, which recognizes achievements in mentoring. Who was your most influential mentor in golf?

"I couldn’t possibly pick just one. Golf started for me at a young age. But my favorite adolescent memories were my summers spent playing golf at Pinecrest in Idaho Falls with my brother – literally every day. Tim Reinke is the head professional there and always made us feel welcome around the course whether I was playing golf, in the junior program or hanging out on the putting green (all day long). We’d ride our bikes to the course, play 18 or 36 holes then ride home in time for dinner. It gave us an opportunity to learn the game, learn to interact with adults and unknown to me at the time, develop a foundation for a future career.Later on it was Steven Borror. I’ve had the opportunity to work with Steven at three facilities in three different roles. The guy just flat out loves the golf business. It always seemed like the longest or busiest days, those that others lamented were the best days. Working with Steven never felt like work and the results we got from members or guests proved that what we did, grew the game for the better. It’s these influences that help me keep my eye on doing my best for guests and staff."

 

Jeff Simonds

Facility: Bandon Dunes Golf Resort

PGA Member Since: 2006

You mentor many PGA/PGM students each year through internships at Bandon. Did you attend a PGM University?

"I didn’t attend a PGM University. I was about to take the LSAT’s, and most lawyers around the club I worked at talked me out of the legal field. ...I realized that I enjoyed working in golf and with the golf professionals around me. It didn’t take long to redirect my career goals and figure out what I needed to do. The PGM program through a university is a great way for those interested in golf to have a chance to work with many great golf professionals at a number of facilities and really find their niche." 

You have taught golf tips in a number of videos for Golf Digest, as well as written articles for PGA Magazine. Can you share some links?

Brought to you by Grant Holcomb and:

antigua
 
 
National Sponsors
Taylormade-Adidas-Ashworth nike golf Titleist-Footjoy Mercedes-Benz Omega
 

carol pence

 

Five Spring Cleaning Tips for Your Pro Shop

Carol Pence, PGA | PGA Employment Consultant | CPence@pgahq.com

As you tackle getting ready for golfers to return, go beyond cleaning the carpets and shining the counters. Let a little cleanup trickle to operations too. Here are five things you can do to help shake off winter and get you and your staff enthused for the upcoming season.

1. Organize and De-clutter

Think about the kind of impression you give your customers/members who walk into the shop. What do they see?

Give the shop and your office a once-over. Clean out desk drawers, counter drawers and cubby holes as well as storage rooms. Take a look through lost and found and donate items that have been there awhile. File the piles of paper cluttering counters and offices. Clean up and organize your computer files and email in-boxes.

Be sure to err on the side of organization, because it presents better appearance and saves time searching for things.

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National Sponsors
KitchenAid PGA National Resort & Spa PGA Tour Pepsi JaniKing

  blake parrish

What You Should Know about Schedule D before Selling a Home

Blake Parrish | BP Financial Associates | blake@bpfinancialassoc.com

Personal finance, like golf, is “deceptively simple and endlessly complicated”.

Since the crash of 2008/2009 our economy has gone through a metamorphosis.  We have all had to tighten our belts, spend less than we make, save for retirement, fear another crash and become timid with our investment decisions, relocate for jobs, etc.  If you now find yourself in the position to actually think about selling your home, consider some of these key items.  I doubt your real estate broker will be looking this deep into your situation.

The first item to think about is whether you are going to profit more than the exemption.  For married taxpayers filing jointly, the maximum amount of this profit (realized gain) that may be excluded from gross income is $500,000.  Wow, that seems like a lot.  But consider this... 


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Partner-Level Sponsors
2UNDR State Farm Brooks Bros Dead Perfect Golf ScoreCards

   

Members on the Move

Michelle Parish | Tournament & Membership Assistant

bridgestoneEmployment Changes

  • Aaron M. Benedetti (A-12) - from Pumpkin Ridge-Ghost Creek to Lewis & Clark College
  • Ryan Benzel (A-14) - from Pro Golf Discount - Lynnwood to Sahalee CC
  • Jeff R. Coston (A-3) - from Semiahmoo G&CC to PGA Tour
  • Jason W. Lehtola (A-1) - from Linda Vista GC to Highlands GC
  • David J. Naboychik (A-1) - from Suncadia - Prospector to Leavenworth GC

Classification Changes

  • Gene Edstrom (Highlands GC) - from A-1 to A-8
  • John P. Perkins (Broken Top Club) - from A-14 to A-13
  • Jeffery Tachell (Mount Si GC) - from A-6 to A-14

Newly Elected Members

  • Justin Onken (A-8) - Rock Creek Cattle Company
  • Tanner Kelley (A-8) - Walla Walla Country Club
  • Caitlin Doyle (A-8) - Black Butte Ranch - Big Meadows

New Apprentices

  • Todd Mielke (B-1) - The GC at Redmond Ridge
  • Nathan Miller (B-8) - Bill Roberts GC
  • Connor Moran (B-8) - Jackson Park GC
  • Darcie Richmond (B-8) - Broadmoor GC
  • Toby Stanley (B-8) - Bandon Dunes Golf Resort
  • Chad Wagner (B-8) - The Cedars at Dungeness

Transfers INTO the Section

  • Thomas S. Farris (A-1) - from Wisconsin Section to Anchorage GC
  • Robert L. Sanders (A-13) - from Colorado Section to Lewiston G&CC

Deceased

 

Partner-Level Sponsors
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