PNW PGA Honored for Growing Junior Golf Through PGA JLG

pga-jlg-flagPALM BEACH GARDENS, Fla. – The PGA of America and League Golf will honor eight regional PGA Junior League Golf Captains and PGA Sections of the Year for their successful 2014 seasons during the 62nd PGA Merchandise Show. The national PGA Junior League Golf Captain and PGA Section of the Year will be named Jan. 21 (Wednesday) during the “Growing Junior Golf Through PGA Junior League Golf” presentation (2:30 – 3:15 p.m.) on the PGA Forum Stage.

“Our Professionals and PGA Section honorees have truly put in the time, energy and passion to cultivate PGA Junior League Golf participants across the country,” said PGA of America President Derek Sprague. “Thanks to their efforts, boys and girls nationwide are being introduced to golf and ensuring the future of the game.”

The regional PGA Sections of the Year honorees were selected based on the total number of teams, percentage increase in teams from 2013, percentage of PGA facilities participating and their overall involvement in PGA Junior League Golf promotion, recruitment, league assignments and communication.

Each of the eight regional PGA Junior League Golf Sections of the Year saw significant increases in team participation in 2014. Below are the regional winners and their percentage increases from 2013 to 2014:

Region 1 – New England PGA Section

  • 85 teams, 74% increase

Region 2 – Mid-Atlantic PGA Section

  • 115 teams, 80% increase

Region 3 – Indiana PGA Section

  • 98 teams, 63% increase

Region 4 – Illinois PGA Section

  • 124 teams, 126% increase

Region 5 – Carolinas PGA Section

  • 105 teams, 135% increase

Region 6 – Georgia PGA Section

  • 86 teams, 56% increase

Region 7 – Gateway PGA Section

  • 47 teams, 840% increase

Region 8 – Pacific Northwest PGA Section

  • 62 teams, 265% increase

The regional Captains of the Year were selected based upon various criteria, including player participation, recruitment of PGA Professional Captains, parental involvement and other administrative duties associated with running their leagues.

The 2014 PGA Junior League Golf regional Captains of the Year with their achievements are:

  • Region 1 – Todd Cook, PGA: Milton Hoosic Club (Canton, Mass.)
  • Region 2 – Andy Miller, PGA: Berkshire Country Club (Reading, Pa.)
  • Region 3 – Scott Jones, PGA: Turnberry Golf Course (Pickerington, Ohio)
  • Region 4 – Todd Russell, PGA: Springbrook Golf Club (Naperville, Ill.)
  • Region 5 – Ralph Landrum, PGA: World of Golf (Florence, Ky.)
  • Region 6 – Jack Dean, PGA: Dublin, Ga.
  • Region 7 – Nic Bunning, PGA: Greenbriar Hills Country Club (Kirkwood, Mo.)
  • Region 8 – Nolan Halterman, PGA: Anthem Country Club (Henderson, Nev.)

PGA Junior League Golf is also a finalist for the 22nd annual ING Industry Honor Awards in the Player Development category. The winner will be announced Jan. 22 (Thursday) during the PGA Merchandise Show.

For more information about PGA Junior League Golf, visit PGAJrLeagueGolf.com.

To learn more about the PGA of America, visit PGAMediaCenter.com.

Below is a list of PGA Sections located within each Region:

  • Region 1 – Connecticut, New England, Metropolitan New York, Northeast New York, Central New York, Western New York
  • Region 2 – New Jersey, Middle Atlantic, Philadelphia
  • Region 3 – Indiana, Michigan, Southern Ohio, Northern Ohio, Tri-State
  • Region 4 – Iowa, Illinois, Wisconsin, Minnesota, Nebraska
  • Region 5 – Tennessee, Kentucky, Carolinas
  • Region 6 – Georgia, Dixie, North Florida, South Florida
  • Region 7 – South Texas, South Central, Gateway, Colorado, Sun Country, Midwest, Gulf States, North Texas
  • Region 8 – Southern California, Northern California, Southwest, Pacific Northwest, Rocky Mountain, Utah, Aloha

Contact:

Tammy Boclair, Alday Communications, tammy@aldaycommunications.com, 615.791.1535 x26

Randy Stutzman, PGA of America, rstutzman@pgahq.com, 561.624.8438

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Earn 16 MSR’s in PGA Education!

2015-SW16-education

The current MSR cycle ends on June 15, 2015. You may be wondering where you can earn enough MSR credits in the all-important PGA Education category in time. If so, I encourage you to attend the Sweet 16 Education Seminar at the Coeur d’Alene Golf & Spa Resort!

Sunday, Feb 15 kicks off with the Inland Empire Chapter Meeting. On Monday, Feb 16, attend seminars taught by Kathy Gildersleeve-Jensen, Jeff Ellison and Carol Pence. Tuesday, Feb 17 concludes with a full day of seminars (taught by Ian James, Mike O’Donnell and Monte Koch), workshops and a panel discussion.

Continental breakfast and lunch are served each day. You’ll also enjoy a hosted cocktail hour on the evening of Sunday, Feb 15. Different accommodation packages at the beautiful Coeur d’Alene Resort are available – see flyer for details.

Download flyer / registration form

Contact Andy MacKimmie to register: amackimmie@cdaresort.com / 800-935-6283

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Huffer and Prugh named to Hall of Fame

joint_HoFI_logo_final

Tumwater, WA – Pat Huffer, PGA Head Professional at Crooked River Ranch and Steve Prugh, PGA Head Professional at Manito G&CC have been honored as the 51st and 52nd members of the Pacific Northwest Section PGA Hall of Fame.   Founded in 1981, the Pacific Northwest Section PGA Hall of Fame recognizes those individuals who have distinguished themselves among the professionals in the Pacific Northwest and contributed to the game of golf.

 Pat Huffer 10-2014 2  prugh11_crop
Pat Huffer, PGA
Crooked River Ranch
Steve Prugh, PGA
Manito G&CC

Pat Huffer has been the PGA Head Professional at Crooked River Ranch in central Oregon since 2006.  Prior to his move to central Oregon, Huffer was a fixture for 25 years in Roseburg, Oregon, first at Roseburg Country Club and finally at Stewart Park Golf Course.   In addition to Huffer’s service to his golfers he has consistently served his community and fellow PGA Professionals.   Huffer spent over 20 years in the governance of the Pacific Northwest Section and Oregon Chapter serving on the Board of Directors and culminating as President of the Pacific Northwest Section in 2007-2008.

At Crooked River, Huffer is instrumental in the Central Oregon Golf Forum which connects industry stakeholders enhancing the golf experiences available in the region.   Under Huffer’s leadership the Central Oregon Golf Trail was formed to market central Oregon as a golf destination.

Huffer has been honored by his peers on numerous occasions including receiving the Bill Strausbaugh Award 6 times for his service to his fellow professionals in the area of employment.   A fixture on the National PGA scene, Huffer served on the PGA of America Employment Committee and numerous Task Forces.

Huffer is a graduate of Lake Chelan High School and the University of Washington, playing on the golf teams at both schools.

 

Steve Prugh has served his entire 36 year career at Manito Golf and Country Club in Spokane, Washington.   Prugh’s first three years were under the mentorship of Pacific Northwest Section Hall of Fame member Jim Shriver and the last 33 years as PGA Head Professional.  Prugh is recognized as a well-rounded professional, skilled in all facets of the game. Prugh has been honored by the Pacific Northwest Section as Teacher of the Year, Junior Golf Leader and Golf Professional of the Year.

As a player, Prugh played for the University of Oregon before turning professional   His record as a professional is impressive. Prugh has played on 4 Hudson Cup teams, 5 Senior Hudson Cup teams, played in the 2006 US Senior Open, and has competed in 5 PGA Professional National Championships.

Like Huffer, Prugh has a long history of serving his fellow PGA Professionals.   A long serving member of the Board of Directors Prugh served as Pacific Northwest Section President from 2011-2012.

Junior Golf is a passion for Prugh as witnessed by his 23 years of service as a District Director for the Washington Junior Golf Association and strong junior program at Manito G&CC.

Golf is the family business for the Prugh’s with wife Susan serving as a USGA Rules Official, daughter Hillary playing golf at Montana State, son Corey a PGA Teaching Professional at Manito G&CC and son Alex a PGA Tour player. Interestingly, not only did Prugh win the 1972 Washington State High School Golf Championship while at Ferris High School, but Corey (1999) and Alex (2003) accomplished the same feat, while at Ferris of course.


 

Both men will be formally inducted into the Pacific Northwest Section Hall of Fame on April 24, 2015 at the Pacific Northwest Golf Hall of Fame Induction Ceremony to be held at Inglewood Country Club.   This joint celebration between the Pacific Northwest Section PGA and the Pacific Northwest Golf Association recognizes those that represent the very best in the game of golf.

The Pacific Northwest Section is organized as a not-for-profit corporation and is one of 41 geographical regions of the Professional Golfers’ Association of America. It includes the states of Washington, Oregon, and Alaska, as well as northern Idaho and western Montana. It is the largest geographic section of the PGA of America, and with approximately 1,200 PGA members and apprentices, ranks sixth among the sections in number of professionals. For more information visit www.pnwpga.com.

 

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In Memory of Elwin Fanning: 5/2/1945 – 1/5/2015

Elwin Fanning, 1998

Elwin Fanning, 1998

Former Pacific Northwest Section member Elwin Fanning passed away in Everett on January 5 from heart complications.   Elwin was the helm of Kayak Point Golf Course in Stanwood from its opening through 1998.    Elwin was a frequent competitor in our championships and was the 1998 Pacific Northwest Senior PGA Champion, the 1966 Pacific Northwest Amateur Champion and 1968 Oregon Amateur Champion.  A Celebration of Life is scheduled for January 17 from 1:00 – 3:00 at Kayak Point Golf Course in Stanwood, WA.    Condolences may be sent to Elwin’s nephew, Dan Foss at dfoss68@yahoo.com or 503-791-7221.

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January 2015 Foreword Press

FP-cover-2015janView the January 2015 issue of Foreword Press (no longer a PDF!)

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Get Pro-Active with Your Marketing in 2015

Avoid “e-blasting” your customers and try these tips for targeted success!

If you’re into your second or third decade as a golf professional, you can remember when the term “e-blast” was new and fresh. After more than a decade, it’s now old and tired. The brutal facts of the email game are obvious: “Too many, too often, too often not relevant”… This is how we feel about our own in-boxes –  how can we expect it to be any different for our customers?

At my old facility, we thought we had it figured out when we moved our database from 6k to 16k. It was good, well-segmented, well-qualified list and the response rate was solid (at between 6-10% depending on the promotion.) But that was 2010 and 2011. There’s now a better way! It starts with four simple premises:

  • We all appreciate personalization, including our customers!
  • Personalization is becoming more priceless every day, and it doesn’t take long to remind a customer of your relationship.
  • Rapport, relationship and reciprocity builds loyalty and a desire to support.
  • 100 key “rapport-rich” relationships are worth exponentially more than 10,000 “like-relationships” (as in Facebook likes).

Leveraging the Value of Your Relationships: The “Pro-Active Touch”

What is a “Pro-Active Touch” you ask? It’s a four-step process to make a personalized “digital touch” of your customers based on your personal knowledge of them. This should go well beyond an acquaintance, and should include knowledge of their golf game, their favorite teams, preferences in equipment and their family life. Yes, it does require you to have an interest in their lives – but that’s what we’re all here for. Real relationships make for a better life.

As a side note: While you and your facility staff/colleagues are developing your 2015 plan for offerings, including instruction, playing opportunities and social events, that is the time to start thinking of who you’re going to “Pro-Active Touch” for each offering. (If there’s not enough people that you can list as targets fairly easily, maybe you need to rethink your offering?)

 Four key steps for a successful “Pro-Active Touch”:

  1. Target your customers based on your offering (it doesn’t have to that many)
    • Make sure your offering/concept is relevant to them/their family
    • Spending time creating a list of “relevance/interests” based on your top 80-160 relationships before the season could extremely valuable
    • Relevance/Interest topics could include focus areas such as:
      • Junior or Family Golf instruction/playing opportunities
      • Social/Recreational instruction/playing opportunities
        • Gender-focus, age and/or stage of life focused
      • Themed playing opportunities based on their favorite teams or leagues
      • Equipment and/or apparel preferences
  1. Create collateral (pdf printing of your Word or Publisher document will work fine) defining your offering; be sure to detail the WHY for your offering first!)
  2. Write your “template email” (the body of your email)
    • Tie your WHY for offering the program, event or instruction to the target customer and how you’ve handpicked them for the offering; and how you need their support
  3. Emailing it:
    • Combine the parts you’ve created including the “template email body,” the pdf collateral and relevant hyperlinks for them to click (to go to your website, a specific page is better or to email you to sign up/register)
    • Write a simple greeting (one or two sentences to build rapport and remind them of how you have a real, personal relationship with them) that is “one-off” and impossible to read as canned
    • Finish it with a brief close, asking once more for their support and then tell them you plan to follow up
    • Create a scheduled reminder for you to follow up within 2-4 days in your Outlook or similar

If you’re planning to launch a PGA Junior League Golf team in 2015, or a Drive, Chip & Putt Prep Clinic this Spring (I highly recommend it – please check out this specially prepared DCP Prep document), you don’t need to send it to 1000 people. Literally, 2-6 key moms who you know well could deliver the attendance, support and revenue you’re looking for. If you’ve got the relationships, and your program fits their why for their kids, a few of these moms could be your greatest ambassadors within their networks. The same can be said for a “Guys n’ Gals Social Learning Club.” Success and support is going to be found when you identify (through your personal knowledge) the primary motivation (or their WHY) for participating in your program or offering.

In 2015, when you’re making your list of resolutions, let me suggest you resolve to avoid e-blasts that fill your customer’s inbox and focus on creating targeted, personalized and focused emails. You don’t need to be a social media expert either. You just need to be willing to follow the processes I’ve detailed above. As you do so, be sure to track the effectiveness of your “Pro-Active Touch” efforts and the revenue, rounds and new business you generate. Once you’ve been successfully in connecting, you’ll be able to ladder them up and build more value for both you and your customer in your relationship. Be sure to tell the story of why, how and what your effort was worth to the bottom line of your facility, as it can only help to show your value to your owners, board of directors or employer.

If you’d like a personalized training on how to maximize your “Pro-Active Touch” efforts in 2015, I would welcome the opportunity to meet with you or at least connect on the phone. Thanks for the opportunity to serve our great PNWPGA Section and its members/apprentices in 2014. I look forward to doing more in 2015.
Monte Koch, Certified PGA Professional/Player Development
Player Development Regional Mgr/Mentor** – Greater Seattle
PGA of America (PacNW PGA Section)
Email: Mkoch@pgahq.com
Cell: 206-335-5260

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