In Memory of Chambers Bay Official Jamie Fay – Memorial Scheduled


Jamie Fay – KemperSports courtesy photo

A director at Chambers Bay was one of two people killed during a weekend windstorm in the South Sound, officials said Sunday. Jamie Fay, 36, died after a tree fell onto his moving station wagon about 10:45 a.m. Saturday near Borgen Boulevard and Olympus Way in Gig Harbor.

This was a sudden and shocking event, and the region’s golf community feels the loss of a great friend.

Fay had worked at Chambers Bay since 2008, and before that at Bandon Dunes Golf Resort in Bandon, Oregon.

Read more here:

Memorial services have been scheduled for:

Wednesday, September 9, 2015 at 1:00 p.m.
University of Puget Sound – Kilworth Memorial Chapel
1500 N. 18th St. Tacoma, Wash. 98416

Reception to follow:
Chambers Bay Pavilion (6320 Grandview Dr. W. University Place, Wash. 98467)

All in attendance or those in the home office are encouraged to wear bright colors with fun, matching socks – as Jamie often did.

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PNW Senior PGA Championship – Tournament Results


Champion George Mack Jr. and Host Professional Dan Harrington

PGA Professional George Mack Jr of Black Butte Ranch won the Senior PGA Professional Championship by four strokes after rounds of 72-68-140 at The Home Course yesterday afternoon. In second place was PGA Professional Mark Keating of Pumpkin Ridge GC.

PGA Professional Jim Pike of Sahalee CC placed in lone third.

View final results

In addition to Mack Jr., Keating and Pike, Rob Gibbons of Arrowhead GC, Steve Stull of Meadow Springs CC, Chuck Milne of Vanco Driving Range, and Steve Prugh of Manito G&CC all earned spots and qualified for the 2015 Senior PGA Professional National Championship that will take place on October 15th-18th, 2015 on both the Bayonet and Black Horse Golf Courses in Seaside, CA.

Host PGA Professional Dan Harrington and Senior Division Champion Kevin Bishop

Host PGA Professional Dan Harrington and Senior Division Champion Kevin Bishop

PGA Professional Kevin Bishop of Saint Martin’s University won the Senior Division after scoring rounds of 70-74-144. Doug Gullikson of Meadow Park GC placed second.

PGA Professional Julius Jorgensen of Jorgensen Golf won the Senior Division Net Results by four strokes over Ted Wurtz of Port Ludlow GC.

Kevin Bishop also captured the Hugh Starkweather award which goes to the low player for both rounds that is 60 years and older.

About the PNW Senior PGA Professional Championship

The Senior PGA Professional Championship was established in 1952.  This very popular event, for those who are 50 years and older, has seen a major upgrade since the days of old.  Some can remember all the way back in 1965 when Harry Umbinetti was the top money winner of the event taking home a whopping $250 dollars.  Back then, the championship was held at the Yakima Elks’ Golf and Country Club with only 21 professionals battling it out for the mere sum of $920 dollars.  Throughout the 60’s, 70’s, and 80’s, the Pacific Northwest Senior PGA Championship has seen many timeless and popular venues.  Places such as Royal Oaks Country Club, Eugene Country Club, Manito Golf and Country Club, and Fircrest Country Club have all been in the mix since the beginning.  The famous Bob Duden won the championship six times during the 70’s and seven times overall.

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September 2015 CEO’s Report

Labor Day weekend is coming fast and I trust you all are conducting your own special version of Patriot Golf Day. This uniquely PGA fundraiser not only positions you as a valuable member of your community but more importantly supports a tremendous organization, the Folds of Honor Foundation. If you don’t know about Patriot Golf Day and the Folds of Honor, visit:

The PNW PGA Merchandise Show will enjoy a new venue this year: the Greater Tacoma Convention and Trade Center. This beautiful building is located in Downtown Tacoma, our host hotel – Hotel Murano – is just across the street and there are 30 restaurants and bars within walking distance! In addition to doing your buying for the year, you and your staff should be able to have a little fun. We open with the Pro-Vendor Invitational at Fircrest on Monday, October 26, the Show runs October 27 and 28 and our Annual Meeting is scheduled for Wednesday morning, October 28.

We are very happy that PGA of America President Derek Sprague has accepted President Tunstill‘s invitation and will join us for the Annual Meeting. You will enjoy meeting Derek and we are finalizing a format to maximize your chance to interact with President Sprague. As is our custom, we are hosting a hot breakfast at 6:30 AM before the meeting begins at 7:30. Why not join us for a little BACON.

We are emphasizing education in October at the Merchandise Show. We open with the PGA of America bringing us the Youth and Family Golf Workshop, Saturday-Sunday, October 24-25. This jam-packed workshop features both Section and National experts. Program and Registration information will be out shortly. Following the Pro-Vendor on Monday, October 26, Scott Smith, National Sales Manager with Page & Tuttle/Brooks Brothers will present “Apparel Trends and Opportunities”. Scott will touch on a variety of topics to help you improve your sales. Carol Pence will reinforce Scott’s presentation with help on promoting your skills to your employer. On Wednesday, October 28, Nike Golf is hosting Mike Bender and his teaching seminar “Practical Ideas That Create Success”. The 2009 PGA Teacher of the Year has been very successful so you might want to listen!

Fall also means Chapter Meetings. Each year an officer and I try to attend each of the five chapter meetings. This is one of the most important things we do each year. It’s not a meet and greet, this is an important part of our Strategic Plan. Through this process your officers and I gain a much better understanding of the uniqueness of each Chapter and the very different priorities and realities you all face. This understanding is critical for your leaders as they develop Section programs and influence National programs so they work for local professionals. Please interact with your Officers when they visit your Chapter and let them know how we can best serve YOU. Ask questions, either in your meeting or in the hallway afterwards…. we’ll help you and learn even more!

The 2016 schedule is coming together. The calendar is a little different this year so please check the dates of our events as you make your plans for 2016. I’m happy to report that the PGA Professional Championship will head to Astoria G&CC and Wine Valley GC will again host the Northwest Open Invitational. Thank you John and John for sharing your fine golf courses. Sean Fredrickson will also host our Spring Meeting and Pro-Assistant Championship. Click here for the draft schedule and keep checking back for updates.

As President Tunstill mentioned in the video above, a survey is headed your way soon. When it lands, please take a few minutes to share your thoughts with us. The more we understand your goals, the better we can meet them.

I hope to see you at the Merchandise Show and Annual Meeting. Have a great fall,

Jeff Ellison, CEO

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Behavioral Finance Class 101

Behavioral Finance: The study of how psychology affects finance

Psychology is the basis for human desires, goals, and motivation. In addition, psychology is the basis for a wide variety of human errors that stem from perceptual illusions, overconfidence, over-reliance on rules of thumb, and emotions. Wikipedia has 54 pages in this category. Some items have been covered in previous issues of Foreword Press pertaining to rational fears, spotting trends that are not there, herd behavior (Foreword Press, issue March 2013), loss aversion and risk taking.

Let’s glance at the chart below showing money fund inflows—frightened money tearing out of the stock market—spiking to levels previously seen in the euro “crisis,” the fiscal cliff “crisis,” and the taper tantrum “crisis” of the last few years. That the euro was never our crisis, and that the other two were merely episodes of baseless mass panic, are irrelevancies in the context under discussion. A flight to cash like this is evidence of full-blown panic.


But “Why”?

It can’t be the level of corporate earnings; still less can it be corporate liquidity. It can’t be household net worth, which is at an all-time high, or consumer debt defaults, which in percentage terms are at an all-time low. It can’t be the banking system, which is still sitting on all those excess reserves from QE. It can’t be car sales, running around 17 million a year.

Maybe it was widespread agitation over when the clueless Fed will begin raising interest rates from zero to something infinitesimally greater than zero. Or maybe it was just simple that the market seemed range-bound anyway, so all the gun slinging portfolio managers we saw on TV went to cash, just to ensure that their end-of-summer holidays wouldn’t be disturbed.

It certainly can’t be home prices, or home sales: you’re starting to hear bidding war stories again, and single-family home building permits are up something like 19% year over year. It can’t be stock buybacks, cash dividends and/or M&A, all of which are shooting out every light in the joint.

Can’t be the job market, where wages are ticking up at just about every level, with skilled labor shortages rampant and rising, even as the overall labor force participation rate ticks down. Gross production was revised from an original estimate of 2.3% to 3.7% during all the noise.

One can go on and on like this, to no useful effect. How exactly might one go about making investment policy out of “why”? The facts of the matter are more than sufficient to the case: we’ve gone (at this writing) 1,419 calendar days without a 10% correction—the third longest such run in the last half a century. It’s been 20 years since we’ve had a single year without at least a five percent drop.

We were overdue. That’s all. We were just… overdue.

If you have children who grew up with you during the bust and a few years later during the housing bust, they are probably more apt to doing things differently than you, right? Not that our kin don’t already have this behavioral characteristic until they have that moment when you were right all along. As it turns out, most young people out of school who have money are not investing in anything, many are not buying homes, and see cash as king so they can live the phrase “you only live once”. Quite a travesty in my opinion. There are many ways to look at client behavior. It is important to remember from an adviser’s point of view, every individual is unique. We ask, “Are you perfectly happy with the financial advice you’ve been getting recently?” If your answer is not a hundred percent yes, “Can you see the wisdom of getting a second opinion at this point?”

Blake Parrish
Senior VP, Portfolio Manager
Phone: (503) 619-7237

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Football Season and the Three Phases of Your Game

In the game of football, there are three phases of the game: offense, defense and special teams. As I approach my 4th fall here in the beautiful Pacific Northwest, I know full well this is the “Season of 12”. (I know not all of our PNWPGA members and apprentices are Seahawks fans, so if you’re not a 12th man kinda person, just insert your own team as you see fit.) Here are the three phases of the game, as they apply to YOU.


  1. Rest, recuperation: It’s been a very long 2015 golf season. Dan Harrington, PGA from The Home Course said he believes it’s the “best summer we’ve had in 29 years”. Hopefully, that has been a great thing for the bottom line of the facility/club where you’re employed, but there’s no doubt it has taken a toll. Don’t minimize the effect and try to tough it out. There are no medals for taking the least amount of PTO. While resting and recouping, play some golf just for fun. Play like a recreational golfer. This is the season of strategically resting, refueling and rebuilding.
  2. Family, friends and peers relational development: After this long season, I can imagine how many of you are feeling after working hard since mid-February. In the six years before I started my current role for the PGA, I routinely worked 200+ hours a month. As you might imagine, that took a toll on my wife, my kids and our family dynamic. They put up with a lot and I really didn’t understand how much they were sacrificing. Thankfully, their love and loyalty for me led them to stick it out with me. If I were in that situation again I believe I would be more intentional in my efforts to defend my marriage and my relationships with my kids. These days, in my role with the PGA, I can be more intentional in this way and the return on the investment is amazing. This is the season of investing back in these key relationships that are the backbone of your strength as a professional. Note: Aside from your personal life, this long season is likely to have taken a toll on your peer to peer relationships at your workplace. A bit of rebuilding, reinvesting in this area could go a long way as well.
  3. Personal development: Speaking of key relationships, making extra effort to improve your listening skills and “doing the little things” will pay huge dividends in both the short and long term. This means choosing to act intentionally in ways to express your love, loyalty and gratitude to those whom you value most. Just focus on your spouse (once they get over the shock of it, well, that’s what happened in my case) and watch how your marriage grows and changes for the better. This is the season of showing intentionality in your personal development and in defending your most precious relationships.


  1. Review, Reevaluate and Rebuild: Just like Pete Carroll, Chip Kelly or any great football coach you admire, this is the season to distinguish where you can grow and where you have grown.  As this 2015 season comes to a close, the strengths you have shown, developed and honed should be fresh in your mind. Spend 20 minutes celebrating the ways you have grown as a golf professional this year, then think about how you can leverage them even more for the 2016 season. Spend 10 minutes on identifying some of the areas you consider a weakness. Choose the ONE area of weakness that made the most difference and commit to making it stronger.
    1. Why only half the time on the weaknesses? We all have weaknesses, and frankly, we spend way too much time on them. Those are the flaws and foibles we notice most when we look in the mirror. If you and your “Coach Carroll” work on one of these areas, you WILL see rewards.
  2. Get in the Film Room, or Get More Plays in Your Playbook: This fall, our Section and Chapters will be presenting some some valuable opportunities in terms of professional development and education. One special event will take place on October 24-25 (the weekend preceding our Merchandise Show) the PGA of America will present a Youth and Family Golf Workshop in Tacoma, WA.  This two-day workshop will feature a combination of National and Section experts to help you expand your Player Development Skills in this lucrative (and expanding) area of youth and family golf.  Perhaps as valuable as the information that is shared, will be the opportunity to spend time with these leaders, where mutual growth and inspiration can happen. Keep an eye out for the event flyer and registration, coming soon.
  3. Who can you learn from this year? Don’t have a “Coach Carroll” in your professional life? No one is fitted to be able to handle any situation, any crisis or take advantage of any opportunity completely on their own. Seriously? That kind of thinking is for “17 year olds who know so much, they’re unable to see they don’t know anything”. This is the season to get a mentor.
  4. Who can you mentor this year? Remember, a mentor is truly a “more learned learner”. Recently, I heard some of our more seasoned golf professionals talking about how the “younger golf pros” haven’t sought them out for advice on how to be better teachers or ask them for help at all. Sometimes it’s necessary to take the first step…don’t leave it up to the younger guys or gals.
    1. In my experience as a young pro, I reached out to professionals I thought could mentor me as a teacher, a merchandiser and more. More often than not, these mentors helped me far beyond what I had hoped they could. But, some of my most valuable mentoring came from seasoned pros who asked me if they could share some know-how without me asking first. I recall asking one of them why, and his answer really helped me. He said, “I see some real potential in you as a golf professional.”
    2. You may be 29 years old with two years under your belt as a head professional, but you can mentor the younger pro who just got their first HP role. Or you could help that another who’s looking to make the jump from assistant to the head pro role. Here’s an added benefit, either way, you’re going to benefit from the process too. Undoubtedly, they will “mentor up” to you and help you realize you can grow, learn or be more nimble in some area of your professional life. This is the season of mentoring someone else.
    3. You may be in your mid-40s, 50s or 60s and have 25+ years under your belt as a PGA golf professional. If you’re in this stage, please don’t wait for the young professional to reach out to you. Go, find one with potential. Experience the mutual benefit of investing in them. They’ll benefit from your wisdom and they might help you realize you’ve got a lot left to give, a lot left in the tank and who knows? Maybe you’ll find some new direction that will help you finish your “career race” in a sprint rather than a crawl. Take Coach Carroll for example. He’s in his mid-60s, yet he has the energy of guy in his late 30s. Why? I believe it’s because he’s continually investing himself into younger people and into the process, he is re-energized and refueled. Coaching football just happens to be the format where he does it. Let’s say it again: this is the season of mentoring someone else.


There is so much to talk about in this area, so for now, let’s save this phase of our game for the October 2015 issue of Foreword Press. If you feel like working on the offense phase of your game sooner than next month, or just want to talk about one of the other phases in this article, I hope you’ll reach out to me so I can have the special opportunity to mutually benefit from working with you in some way.

Monte Koch, Certified PGA Professional/Player Development
Player Development Regional Mgr/Mentor**
PGA of America (Greater Seattle/PacNW PGA Section)
Email:  Cell: 206/335-5260

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PNW PGA Professional Championship – Post Entry Deadline Sept 9!


We gained approval from National to accept post entries for the Pacific Northwest PGA Professional Championship on September 22-24. If you already entered through the PGA of America, thank you! We’ll see you at Canyon River GC. The post entry deadline is Wednesday, September 9 at 5:00 PM.

Still deciding if this is your chance to come out on top in the 2015 Season? Here are some top reasons why every PNW PGA Professional should enter the Pacific Northwest PGA Professional Championship:

  1. This championship confers the title of “The Pacific Northwest Section Champion”. It is the most important and elite PNW PGA tournament of the season.
  2. It looks like we will play for a $75,000 purse/skins plus the net of late entry and cancellation fees.  Also, we will pay half the field.
  3. What better place then Canyon River GC to come together with all your PNW PGA Professional buddies and relax? Canyon River GC meanders through towering pines and native grasslands. It offers numerous lakes and riparian marshes located throughout the property that come into play on seven holes. And if that isn’t enough, the mountains around the course provide amazing views of scenic Montana.
  4. This is the last opportunity to earn Hudson Cup points. Hudson Cup points will be awarded at 1.5 times the value (Senior Hudson Cup will be regular point value). The team will be decided upon the completion of this event.

CLICK HERE  for our post PNW PGA Professional Championship entry and tournament details.

To view past champions- CLICK HERE 

POST ENTRANTS are not eligible to advance to the 49th PGA Professional Championship at Turning Stone Resorts Atunyote and Shenendoah Courses, Verona, New York June 26-June 29, 2016.

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