Paine, Ed - Free Golf Club with Beginner Golf Lesson: Difference between revisions
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===Details of Program=== | ===Details of Program=== | ||
*My program is designed around reaching junior players, their families and new-to-the-game players. | *My program is designed around reaching junior players, their families and new-to-the-game players. | ||
*In order to find more clubs to give to people to play, I went to estate, garage sales and people I knew were looking to do something with their old clubs. | *In order to find more clubs to give to people to play, I went to estate, garage sales and people I knew who were looking to do something with their old clubs. | ||
*30-minute introduction to the game of golf. My approach is to hand a person, no matter the age, a golf club fitted to them, and spend time with them on the simulator showing how to use it. | *30-minute introduction to the game of golf. My approach is to hand a person, no matter the age, a golf club fitted to them, and spend time with them on the simulator showing how to use it. | ||
*I used word of mouth, radio and TV advertising to promote my program. I also included an announcement on my web page and put together a flyer to hand out at my store and any meetings that I attended during the year. | *I used word of mouth, radio and TV advertising to promote my program. I also included an announcement on my web page and put together a flyer to hand out at my store and any meetings that I attended during the year. |
Revision as of 17:11, 7 February 2019
Property: The Golfer's Edge
Location: Wenatchee, WA
Property Type: Indoor Studio
Program Contact: Ed Paine
Contact Phone/Email: 509-662-2032, propaine@nwi.net
Name of PD Program: Free Golf Club with Beginner Golf Lesson
Type of PD Program: Junior Golf, Adult Beginner
Details of Program
- My program is designed around reaching junior players, their families and new-to-the-game players.
- In order to find more clubs to give to people to play, I went to estate, garage sales and people I knew who were looking to do something with their old clubs.
- 30-minute introduction to the game of golf. My approach is to hand a person, no matter the age, a golf club fitted to them, and spend time with them on the simulator showing how to use it.
- I used word of mouth, radio and TV advertising to promote my program. I also included an announcement on my web page and put together a flyer to hand out at my store and any meetings that I attended during the year.
I used a Yamaha Grant to offset the cost of the clubs and advertising.
Results of Program
- Junior and family involvement has increased. New-to-the-game player growth is a little slower. I feel the game needs to grow at the family level.
- We have had more people coming in to buy the accessories of the game.
Recommendations
My program is from the indoor facility prospective. I believe you have to make people aware of the fact that you can learn the game at an indoor facility. That is why I kept growing the advertising side. This made more people aware of my facility and what I had to offer. What I found this year was that the TV ads were more responsible for my growth then the radio or flyer.