Paine, Ed - Free Golf Club with Beginner Golf Lesson: Difference between revisions
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(Created page with "'''Property:''' The Golfer's Edge '''Location:''' Wenatchee, WA '''Property Type:''' Indoor Studio '''Program Contact:''' Ed Paine '''Contact Phone/Email:''' 509-662-2032,...") |
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'''Name of PD Program:''' Free Golf Clubs for Junior Golfers and their Families | '''Name of PD Program:''' Free Golf Clubs for Junior Golfers and their Families | ||
'''Type of PD Program:''' Junior Golf | '''Type of PD Program:''' Junior Golf, Adult Beginner | ||
===Details of Program=== | ===Details of Program=== | ||
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===Results of Program=== | ===Results of Program=== | ||
Junior and family involvement has increased. New-to-the-game player growth is a little slower. I feel the game needs to grow at the family level. | *Junior and family involvement has increased. New-to-the-game player growth is a little slower. I feel the game needs to grow at the family level. | ||
*We have had more people coming in to buy the accessories of the game. | |||
===Recommendations=== | ===Recommendations=== | ||
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[[Category:2017]] | [[Category:2017]] | ||
[[Category:Junior Golf Program]] | [[Category:Junior Golf Program]] | ||
[[Category:Adult Beginner]] | |||
[[Category:The Golfer's Edge]] | [[Category:The Golfer's Edge]] | ||
[[Category:Yamaha Grant]] | [[Category:Yamaha Grant]] | ||
Revision as of 22:53, 6 February 2019
Property: The Golfer's Edge
Location: Wenatchee, WA
Property Type: Indoor Studio
Program Contact: Ed Paine
Contact Phone/Email: 509-662-2032, propaine@nwi.net
Name of PD Program: Free Golf Clubs for Junior Golfers and their Families
Type of PD Program: Junior Golf, Adult Beginner
Details of Program
- My program is designed around reaching junior players, their families and new-to-the-game players.
- In order to find more clubs to give to people to play, I went to estate, garage sales and people I knew were looking to do something with their old clubs.
- I used word of mouth, radio and TV advertising to promote my program. I also included an announcement on my web page and put together a flyer to hand out at my store and any meetings that I attended during the year.
Results of Program
- Junior and family involvement has increased. New-to-the-game player growth is a little slower. I feel the game needs to grow at the family level.
- We have had more people coming in to buy the accessories of the game.
Recommendations
My program is from the indoor facility prospective. I believe you have to make people aware of the fact that you can learn the game at an indoor facility. That is why I kept growing the advertising side. This made more people aware of my facility and what I had to offer. What I found this year was that the TV ads were more responsible for my growth then the radio or flyer.