Fife, Cameron - Couples "Chip n' Sip": Difference between revisions
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Facility: Bellingham G&CC | '''Facility:''' Bellingham G&CC | ||
Location: Bellingham, WA | '''Location:''' Bellingham, WA | ||
'''Property Type:''' Private Equity Owned | |||
Contact | '''Program Contact:''' Cameron Fife, Head Professional | ||
Name of PD Program: Couples “Chip n’ Sip” | '''Contact Phone/Email:''' camfife@pga.com | ||
''' | |||
Name of PD Program:''' Couples “Chip n’ Sip” | |||
Type of PD Program: Social | '''Type of PD Program:''' Social | ||
Dates of Program: 2x/month in season, on Thursday nights | '''Dates of Program:''' 2x/month in season, on Thursday nights | ||
Results of Program | ===Results of Program=== | ||
Over the spring, summer and fall of 2016, and into 2017: this activity will show up as a “member retention” value for the BGCC bottom line; it also strengthens the BGCC community. Participants say they have met new friends, previously unengaged spouses have found more joy in the game and have a desire to remain a part of the Club. (If one of these members has been “saved” to the Club, that one member value for just one year is nearly $10k in value to BGCC!) | Over the spring, summer and fall of 2016, and into 2017: this activity will show up as a “member retention” value for the BGCC bottom line; it also strengthens the BGCC community. Participants say they have met new friends, previously unengaged spouses have found more joy in the game and have a desire to remain a part of the Club. (If one of these members has been “saved” to the Club, that one member value for just one year is nearly $10k in value to BGCC!) | ||
Total Revenue Generated Significant increase in food and beverage sales overall, but especially on Thursday nights; seeing what looks like less member turnover | Total Revenue Generated Significant increase in food and beverage sales overall, but especially on Thursday nights; seeing what looks like less member turnover | ||
Details of Program | |||
===Details of Program=== | |||
• 9 holes of golf, max yardage is 40 yards per hole; holes can be played from different angles so shots are easier (or more variety is given for more engaged members who play all the time) | Chip and Sip: based on the Lost Tree CC model shared by Monte Koch, PGA. | ||
• Thursday Nights: 2x/month @ $45/couple; guests are allowed (hopefully to sell them into membership) | • 9 holes of golf, max yardage is 40 yards per hole; holes can be played from different angles so shots are easier (or more variety is given for more engaged members who play all the time) | ||
• Successful in drawing previously less engaged women (and their husbands; who played more, perhaps 20% more) | • Thursday Nights: 2x/month @ $45/couple; guests are allowed (hopefully to sell them into membership) | ||
• Per F&B evaluation by Trent, (GM of BGCC) these members are eating and drinking more; Cam Fife said, “GM is very pleased with the idea; he's a big fan of it; Thurs PM is now the ‘couples night’." | • Successful in drawing previously less engaged women (and their husbands; who played more, perhaps 20% more) | ||
Considering addition of off-season couples’ night offerings: | • Per F&B evaluation by Trent, (GM of BGCC) these members are eating and drinking more; Cam Fife said, “GM is very pleased with the idea; he's a big fan of it; Thurs PM is now the ‘couples night’." | ||
"Date and Paint" | |||
Recommendations | Considering addition of off-season couples’ night offerings: "Date and Paint" | ||
===Recommendations=== | |||
• Focus on inviting the wife first, she needs the personal invitation; her husband will come along no matter what. | |||
Revision as of 16:19, 15 January 2019
Facility: Bellingham G&CC
Location: Bellingham, WA
Property Type: Private Equity Owned
Program Contact: Cameron Fife, Head Professional
Contact Phone/Email: camfife@pga.com Name of PD Program: Couples “Chip n’ Sip”
Type of PD Program: Social
Dates of Program: 2x/month in season, on Thursday nights
Results of Program
Over the spring, summer and fall of 2016, and into 2017: this activity will show up as a “member retention” value for the BGCC bottom line; it also strengthens the BGCC community. Participants say they have met new friends, previously unengaged spouses have found more joy in the game and have a desire to remain a part of the Club. (If one of these members has been “saved” to the Club, that one member value for just one year is nearly $10k in value to BGCC!)
Total Revenue Generated Significant increase in food and beverage sales overall, but especially on Thursday nights; seeing what looks like less member turnover
Details of Program
Chip and Sip: based on the Lost Tree CC model shared by Monte Koch, PGA. • 9 holes of golf, max yardage is 40 yards per hole; holes can be played from different angles so shots are easier (or more variety is given for more engaged members who play all the time) • Thursday Nights: 2x/month @ $45/couple; guests are allowed (hopefully to sell them into membership) • Successful in drawing previously less engaged women (and their husbands; who played more, perhaps 20% more) • Per F&B evaluation by Trent, (GM of BGCC) these members are eating and drinking more; Cam Fife said, “GM is very pleased with the idea; he's a big fan of it; Thurs PM is now the ‘couples night’."
Considering addition of off-season couples’ night offerings: "Date and Paint"
Recommendations
• Focus on inviting the wife first, she needs the personal invitation; her husband will come along no matter what.