Buerger, Ron - Golf Academy Program - Operation 36

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Property: Eagle Crest Resort

Location: Redmond, OR

Program Contact: Ron Buerger

Contact Phone/Email: 541-923-4653

Name of PD Program: Golf Academy Program

Type of PD Program: Junior Golf, Adult Beginner

Details of Program

Goals: We are trying to reach all areas of golf instruction. This includes Women, Men, and Junior Golfers. Our main goal is to create a structured learning environment that is engaging with measurable results. This includes specific training with curriculum, practice, and on course play.

Program Design: This program is a long term academy approach utilizing the Operation36 format. This will engage students in a structured, 2x a week program with on course play and testing.

  • Students meet 2 times a week
  • Program contains 6 levels and 12 objectives pertaining to fundamentals of golf. This includes Rules, Nutrition, and History of the Game.
  • This program will be 8-32 weeks
  • Classes will have a 6:1 student teacher ratio for improved learning, with an end goal of beating 36 (par) from their full appropriate tee box.
  • This program tests students in all areas of Putting, Chipping, Pitching, and Full swing.

Tracking Results: Results with the academy are tracked in a couple different ways. Students can track their progress with a Phone app or iPad. They have their own log-in and can post items such as practice or play outside of class. Instructors have an online portal to appropriate objectives and track students' progress throughout the program. This includes attaining badges and performance on course from select yardages. Tracking includes strokes gained, rank ups, and videos for studdy guides of upcoming classes.

We used a Yamaha Grant to help pay for equipment (clubs, balls, training aids), supplies, prizes, social events, and marketing (promotional items).

Results of Program

Our positive impact on business was a huge success. We had 55 students enroll in the program with a $21k increase in revenue. This also moved the needle in F&B and merchandise sales as well. We had 2 new memberships with the anticipation of more in 2018 due to the program. Lesson revenue to instructors also was up 20- 30%.

Recommendations

Our recommendation would be to adopt a long term Academy program for your members & customers. We feel that the long term structure is something that engages the golfer especially with the measurable programming we have.

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