Young, Ryan - PGA Coaching Club
Property: Chambers Bay
Location: University Place, WA
Property Type: Daily Fee, Public
Program Contact: Ryan Young, Director of Instruction
Contact Phone/Email: 253.363.3861, ryoung@kempersports.com
Name of PD Program: PGA Coaching Club
Type of PD Program: Transition-to-the-Course
Dates of Program: Weekends with Saturday Clinics
Details of Program
- Monthly registration fee $100 plus tax
- $10 per fee for range use, rest to instructor
- Unlimited use (balls) of the practice facility any time on the weekends. Can advertise as a range pass with golf clinics
- Group clinics (1-2 hours) every Saturday afternoon
- Have new topic each clinic (i.e. putting, short game, full swing, drivers)
- Advertise clinics as more seminar based for first half with hands on instruction second half
- With membership, players qualified for $40 discounted weekend twilight green fees to take their skills to the course
- Offer "coaching" all month
- Be an open book for anything related to golf, from tips to ordering clubs!
We used a Yamaha Grant to pay for equipment, including target nets, yardage signs and club washers.
Results of Program
2016
- 100 members (25 new golfers!) signed up throughout peak season from many golfer segments, including young adults, beginners, advanced, couples, and seniors.
- Total Revenue Generated: $8,000 in lesson revenues. Personal training packages sold at partner gym.
2017
- We had students register from all player segment, including avid golfers, beginners, lapsed golfers, seniors, women, and juniors. We had 100 members register, 25 of which were new golfers! An average of 10 students for each clinic all season long (March-October).
- PGA Coaching Club accounted for $10,000 in lesson revenues, $2,800 in green fees and about $1,000 in F&B sales throughout the season.
Recommendations
Marketed for golfers to introduce friends to the game of golf in a relaxed and casual environment. Usually scheduled at 1 pm to encourage members to play afterwards. Rental clubs are provided to overcome barrier of entry into the game. Ended up having regulars whose only source of golf was the clinics. Great way to practice public speaking skills!
I’d recommend splitting the clinic dates with another PGA Instructor at the facility so each of you only has to teach two clinics per month to keep room for other lessons. If more than four students show up for a clinic, treat the clinics like mini seminars where you talk for the first half, then have them split off to do drills. This is when you can give each student personal attention for a few minutes each.