Poulin, Bryce - Junior Golf Club Rental Program II
Property: Camas Meadows GC
Location: Camas, WA
Program Contact: Bryce Poulin, PGA
Contact Phone/Email: Bryce.Poulin@CamasMeadows.com
Name of PD Program: Junior Golf Club Rental Program
Type of PD Program: Junior Golf
Details of Program
We purchased 12 functional golf sets from US Kids Golf Foundation. The rentals sets were all Right-Handed (planning to expand to LH in 2018) and were in the sizes of: 63”, 60”, 57” (2), 54” (2), 51” (2), 48”, 45”, 42”, and 39”. All sets included a Driver, 7i, PW, Putter, and Carry Bag. Customers rent the sets for 3 months(with an option to continue after the initial 3 months, or return) for $45. Leasing customers filled out an electronic lease agreement to document liability in case of equipment misuse. Complimentary fitting is included in the lease process to ensure proper sizing for customers. Promotional strategies for sharing the WYGA Lease Program included: Facebook, Instagram, WYGA email newsletter, flyer posting, and verbal promotion in programs to targeted families.
2017: The preliminary phase for the program lasted approximately 1 month and included: the execution of our purchase strategy, organization of lease sets, establishment of policies and procedures (Lease Agreement, Pro Shop logistics,etc.), and initial advertisement. We began offering the WYGA Lease Program on June 1st, 2017 and have leased 11 of the 12 sets to date, generating a total revenue of $540.00. We anticipate being able to use each set for 2-4+years (based on wear and tear) to generate revenue before selling off to raise funds for new sets.
2018: The rentals sets were all were in the sizes of: 57”, 54”, 48”, and 42”. All sets included a Driver, 7i, PW, Putter, and Carry Bag. Customers rent the sets for 3 months (with an option to continue after the initial 3 months, or return) for $45. Leasing customers filled out an electronic lease agreement to document liability in case of equipment misuse. Complimentary fitting is included in the lease process to ensure proper sizing for customers. Promotional strategies for sharing the WYGA Lease Program included: facebook, instagram, WYGA email newsletter, flyer posting, and verbal promotion in programs to targeted families.
A Yamaha Grant was used to help purchase the US Kids Golf sets.
Results of Program
The main customer value the program delivers is the availability of proper sized clubs,without the high overhead cost of purchasing a new set at each new height of a junior’s development. In addition, new families have appreciated the ability to see if their junior wants to really play the game before investing in a long term equipment purchase. Lastly, given our restricted prime season, customers have the option to return clubs when they do not have their child in golf season or during the winter months.
Recommendations
We plan on expanding the WYGA Lease Program to offer more sets to the most popular size segments, most specifically, into Teenager/Early Adult sets as the most demanded sets. We anticipate expanding our leasing inventory to continue to allow new juniors to rent clubs when they desire, as well as provide flexibility for juniors who are “swapping” (returning sets, and renting the new corrected size) sets.